Google: The SEO Value Of Bringing Back A 404 Page Is Less Than The Effort
Google’s John Mueller answered a question about finding broken links that 404 and if there is SEO value in working on bringing those links back to life. John ended his response by saying on Reddit, “The SEO “value” of bringing a 404 back is probably le…
Google Crawl Rate Setting Going Away & Googlebot To Lower Minimum Crawl Speed
The legacy feature to control how fast Google crawls your website is going away on January 8, 2024. It is a feature that launched 15 years ago but Google never migrated it to the new version of Search Console. Gary Illyes from Google said, “with the …
Google Tests Line Separators Between Sitelinks
Over the past week or so, Google has been testing line separators between Sitelinks in the Google Search results for snippets. This feature test really gives a lot of screen real estate to those snippets and gives it a lot of space.
Google Tests “Interview” Label For News Results “For Context”
Google is testing an “interview” label in the “For Context” news box within the Google Search results. We recently saw a similar styled label named “by the numbers” and now I am seeing an “interview” label.
New Google Ads Value Based Bidding Guide
Google has released a new four-page PDF document named Testing value based bidding using Google Ads campaign experiments guide. This document can be useful for those who want to test Maximize conversion value or Target ROAS bidding.
New in structured data: discussion forum and profile page markup
Today we’re announcing support for profile page and discussion forum structured data for use
in Google Search, including new reports in Search Console. This markup works with Google
Search features that are designed to show first-per…
When Not to Use Artificial Intelligence in Digital PR
In the field of public relations, the human touch remains essential and irreplaceable. Learn when not to use artificial intelligence in digital PR.
Search News Buzz Video Recap: Google Core & Reviews Update Not Done, Google Simple Search, Date Issues, Follower Counts & More
This week was much slower than the previous weeks, and yes, the core and reviews updates are not yet completed…
Google: No Estimate For Completion Of November Core & Reviews Updates
Many of you are wondering when the Google November 2023 core update and Google November 2023 reviews update will be completed. Normally these updates finish about two weeks after they start but now the core update is 22 days since it started and the r…
Google Ads Bug Sends Notice To Some Advertisers That Their Ad Accounts Were Suspended
Right before the Thanksgiving holiday season and right before the big holiday shopping season, with Black Friday and Cyber Monday, Google Ads sent emails to some advertisers telling them their ads are no longer running and their accounts were suspended…
Google Merchant Center Automatically Creating Promotions Based On Your Site
Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lo…
Google Tests New Flight Prices Rich Result?
Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.
Google Tests Shading Colors Of Favicons – Altering Your Official Favicon
Google is testing shading and adding color and depth to favicons that they display in the search result snippets. This was spotted some time ago but it seems to be more broadly being tested now, including the shading experiment.
Google Removed The Robots FAQs Document
Earlier this week, Google removed its Robots.txt FAQ help document from its search developer documentation. When asked, John Mueller from Google replied to Alexis Rylko saying, “We update the documentation from time to time. Feel free to submit feedba…
Upcoming deprecation of Crawl Rate Limiter Tool in Search Console
The crawl rate limiter tool in Search Console is being deprecated on Jan 8th, 2024. This tool
has been
available for over a decade,
but with the improvements we’ve made to our crawling logic and other tools available to
…
Whiteboard Friday Recap 2023: AI Edition
The topic of Artificial Intelligence has dominated the industry over the past year, and our Whiteboard Friday presenters in 2023 did not shy away from answering many of the questions we all have.
Happy Thanksgiving: Google’s History of Thanksgiving Doodle
Happy Thanksgiving everyone and to celebrate the holiday, I will not be posting news today. Don’t worry, a lot of news will be posted tomorrow, including the weekly SEO video recap (subscribe!).
Daily Search Forum Recap: November 22, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is testing “simple search” feature…
Google: Follower Count Is Not A Google Search Ranking Factor
Danny Sullivan, Google’s Search Liaison, confirmed on X that follower count is not used as a search ranking factor by Google Search.
Google “Simple Search” – New Search Refinement Option?
Google may be testing a new “Simple Search” feature that may dumb-down the search results when you want something more simple. Google shows the “Simple Search” +Topics refinement button at the top of the mobile and desktop results, when tapped on, it …