Parasite SEO Is Not A Term Google Uses Internally
There has been a lot of talk about parasite SEO over the past several months in the SEO community. Heck, we even saw it mentioned in notes Danny Sullivan shared with the Google Search team. But just a heads up, Google does not use the term “Parasite S…
Google Search Local Panel Tests New Reviews Layout
Google is testing a new reviews user experience from the local panel listing in the search results. Instead of popping up the reviews in a new window over the search results, Google is taking you to a reviews card summary.
Google Ads AI Asset Generation For Performance Max Rolling Out
Google is now rolling out the generative AI asset generation features for performance max Google Ads campaigns in the US. This allows you to let Google’s AI create headlines, descriptions, and images for your PMax campaigns.
Microsoft Poll: Users Split On Wanting Faster Bing Chat & DALL-E 3.0
Microsoft’s Mikhail Parakhin posted a poll on X asking where Microsoft should prioritize its efforts in terms of speeding up different services. Do you want a faster Bing Chat or a faster DALL-E 3.0 experience. The results were about even, with Bing C…
The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers.
Daily Search Forum Recap: November 7, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google had some material released by the DOJ that includes the three pillars of rankings…
Google’s 3 Pillars Of Search Ranking Via DOJ Documents
The SEO community is buzzing about some recent U.S. Department of Justice documents released that hint at some ranking concepts at Google. One slide is named “The 3 Pillars of Ranking” and discuss body, anchors and user interactions.
Google Business Profiles New Activities Section
Google has added a new “activities” section to some business types within Google Business Profiles. It seems to be for some sort of hotel like businesses but not all hotels see this option yet, so maybe it is being tested.
Microsoft Bing Patent On Web Site/Content Reliability Scores
Microsoft has published a new patent application named Web Content Reliability Classification. It seems this patent describes how to figure out a reliability score for a website or portion of the content on a website for use in Bing Search.
Microsoft: Bing Chat Demand Not Going Down
Some may feel like all the buzz around Microsoft and Bing Chat is somewhat dwindling but according to Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, that is not true. He said that demand is not dwindling and Bing Chat just keeps …
New Google Ads Policy Disallows Location Assets For Closed Locations
Google has sent out an email to some advertisers using location asserts within Google Ads with “new policy requirements.” In short, it says that if your location is closed, not recognized, or does not match the business ads location, then Google Ads lo…
How to Generate Top-Shelf Content with Budget Constraints
Discover proven strategies to create high-quality content on a budget and tight deadlines. Turn constraints into opportunities for growth and innovation.
Daily Search Forum Recap: November 6, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s November 2023 core update is super super heated and it hit fast…
Google November 2023 Core Update Is Super Volatile & Super Fast
The Google November 2023 core update that started to rollout on November 2nd, Thursday afternoon, has been incredibly volatile, heated and in a very short time. We saw the fluctuations maybe even before Google announced the update and it has been supe…
November 2023 Google Webmaster Report
Here is the big Google webmaster report for November 2023 and it is a big one. We had two confirmed updates; the October 2023 core update and the October 2023 spam update. Let’s not forget all the unconfirmed algorithm updates we had this month.
Google Search Shop Deals Shows Commerce-Like Interface With Products By Category
Google Search seems to be widely testing an e-commerce-like interface where it shows products and shopping deals by category. The page is filled with the product grid interface, with a special shop deals top design (not the shop deals banner) and then…
Google Search Shopping Side Bar Filter Adds Toggle On/Off Option
For over a year, we have seen Google show us a left-sidebar filter generally for shopping-related queries. Well, now Google has added a toggle on and off option to turn on or off that filter. I personally can replicate this toggle button that will sh…
Sullivan Shares Internal Documents On How Google Search Listen To SEO Feedback
On Friday, Danny Sullivan, Google’s Search Liaison, shared some internal documents showing how he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams. He has done this a couple of times …
AdSense for Search To Stop Serving Over Google, Ad Personalization Deprecating
Google announced late on Friday that AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE) will stop serving ads over google.com and this will also mean that ad personalization will be deprecated for these produc…
The Ultimate Guide to Content Planning
Transform your content marketing strategy into action with a detailed roadmap, clear workflows, and proven tips