Google unveils major Responsive Search Ad asset updates
Google now provides additional capabilities for RSA assets, such as the option to serve a single headline.
Transform enterprise SEO challenges into opportunities by JetOctopus
Juggling multiple large-scale SEO projects comes with its fair share of challenges. Learn how you can turn them into growth opportunities.
Google Bard adds image generation
You can now use Bard to generate “high-quality, photorealistic” images in English, in most countries around the world, Google announced.
4 advanced GPT-4 capabilities to level up your PPC efforts
Leverage AI for PPC with improved prompts, data integration via plugins, custom GPTs, and API-enabled actions.
How to make SEO and CRO more human with behavioral psychology
Apply behavioral economics principles to your SEO and CRO efforts to better understand and influence customer intent.
March 12 Interaction to Next Paint Will Become A Google Core Web Vital
Google has announced that March 12, 2024 will be the official date for when Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vital metric. We knew it was coming in March but we didn’t have the specific date until now.
Google Search Also Having Issues With Recipe Sites
Not only is Google having indexing issues this morning, but Google has been having issues with showing recipes in the carousel and images of recipes in search over the past several weeks. Google is finally responding to some of those concerns, but ther…
Google Says Mark Those Link Request Emails As Spam & Don’t Worry
Google’s John Mueller said that you don’t need to worry about those spammy emails you get asking to buy or trade links based on a certain DA or other link score. Instead, just report them as spam in your email box and move on with your day.
Google Business Profiles: Add Products With Barcode Scanner
Google Business Profiles now lets you add products to your business profiles and merchant centers section using a barcode scanner; Google will even mail you a free barcode scanner. This allows you to showcase in-store products on Google Search & Maps i…
Google Search Tests Shopping Menu For Home, Orders, Settings & More
We all have been seeing Google Search become more and more e-commerce and shopping-heavy. Well now we are seeing Google testing a specialized menu just for shopping features in the search results.
6 steps to improve your Google Ads campaigns
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.
Google Search investigating another indexing issue
Starting at around 11:30 pm ET Monday, January 31, some sites noticed indexing issues with Google Search.
Google Search Working On Fixing Indexing Issue
Google has confirmed it is working on resolving an indexing issue that it says is “affecting a small number of sites.” Google said that some “sites may experience slower than usual indexing times.” The search company is looking to “identifying the root…
3 Types of Content Gap Analysis to Outrank Your Competitors
Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings.
Announcing Search Central Live Argentina
We’re excited to announce that Search Central Live is coming to Buenos Aires on March 5, 2024. Following successful events throughout
the world last year, we’re continuing our mission to help website owners to enhance their site’s performance …
Search Central Live is returning to Brazil
We’re excited to announce that Search Central Live is returning to São Paulo on February 29, 2024. Following our successful events
last year, we’re continuing our mission to help Brazilian businesses enhance their site’s performance in Google …
Settling The Duplicate Content Dispute
Duplicating product descriptions, is it ok?
People-First Content Checklist (HCU + EEAT)
Over the past few years, numerous major search ranking algorithm updates have focused on enhancing how search engines comprehend human cognition. Consider, for instance, the previous year, when most of the massive shifts in search rankings were p…
Google showing TikTok videos in featured snippets, SGE
TikTok’s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
Google Core Web Vitals to add Interaction to Next Paint on March 12
We now know the specific date as to when Google will replace FID with INP as a Core Web Vitals metric.