Google ‘cannot proceed with third-party cookie deprecation’
Competition concerns about Google’s Privacy Sandbox must be addressed before third-party cookies can be deprecated.
SEO KPIs: Embracing user-centric metrics
Go beyond static SEO metrics. Integrate dynamic, user-centric KPIs to gain meaningful insights into evolving user behaviors and search trends.
Yandex search engine sold in $5.2 billion deal
The sale follows a tumultuous period that began with Russia’s invasion of Ukraine. A consortium of Russian investors now owns Yandex.
Does HTML structure matter for SEO?
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO.
Will AI replace SEO professionals?
Generative AI tools seem smart, but lack the wisdom and experience needed for effective SEO. Here’s why people still must be at the helm.
Google: We Don’t Say Core Web Vitals Are A Ranking Factor
Google’s Danny Sullivan said on Friday, “We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor.” He added, “But to reiterate we look at many things not one thing and even the one thing might not be a direct …
Google Sitemaps Bug With Hyphenated File Names
Google might be having some weird bug with XML sitemap files that have hyphens within the final name. So if your sitemap file name is /sitemap-10.xml it will trigger a “couldn’t fetch” error, but using /sitemap10.xml with the same exact file will not t…
I Saw Bing Deep Search In The Wild
On Friday afternoon, I was able to play a bit with Bing Deep Search, Microsoft’s “enhancement” to Bing Search that provides a “deeper and richer exploration of the web.” And honestly, my quick impression was that I was not too impressed, mostly because…
Google’s Revised SEO Starter Guide Is Out – Here’s What SEOs Think
As expected, Google has finally released its updated SEO starter guide and it was cut down in a big way. Google said this update was aimed at making it work for someone first getting into SEO and less for an advanced SEO professional.
Microsoft Copilot (Bing Chat) Upgrade Named Deucalion Being Tested
Microsoft is officially testing a new version of the base model of Copilot (formerly known as Bing Chat), which they code-named Deucalion. Mikhail Parakhin from Microsoft confirmed this over the weekend saying on X, “We are continually improving Micro…
Google’s John Mueller On Why He Keeps Deleting His Old Tweets (Posts)
A couple of months ago, I documented how some Googlers have been removing some of their old posts (tweets) from X (Twitter). John Mueller from Google didn’t really comment on why back then (I asked) but yesterday he finally explained why he keeps remov…
How to protect against and benefit from generative AI hallucinations by Optimove
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.
Why SEO Agency Owners Can’t Afford to Ignore Employee Wellbeing
Looking to enhance your SEO agency’s performance? Find out how focusing on employee well-being leads to greater ROI and success.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Bing Deep Search is rolling out to more users
Microsoft previewed Deep Search in December 2023 and now it seems more users are able to see it.
Google revamps SEO Starter Guide to focus on a starter audience
The Google SEO starter guide also has been significantly cut down and shortened. Here’s what’s changed and why.
Google revamps SEO Starter Guide to focus on a starter audience
The Google SEO starter guide also has been significantly cut down and shortened. Here’s what’s changed and why.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Generative AI to create content: To use or not to use it?
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.
Local SEO success: How to track rankings, conversions, calls
Learn tips for setting up and analyzing local SEO ranking reports to uncover opportunities and measure success.