Google expands generative AI capabilities for automatically created assets
Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.
TikTok publishes best practice guide for optimal campaign performance
The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
Google tests Branded Local Service Ads with opt-out option
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.
Mastering NLP for modern SEO: Techniques, tools and strategies
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.
Using generative AI to improve existing content: Top tips + sample prompts
Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more.
Google SGE Tests Removing Side Carousels
Google seems to be testing removing the side carousel in the SGE, Search Generative Experience, interface. The side carousel generally shows the card answers on the right side of the desktop SGE results. It seems Google is testing not showing those ca…
Google Updates Image Removal Documentation
Google has updated, in a big way, its how to “Remove images hosted on your site from search results” help documentation page. Google said, “Part of our ongoing efforts to keep our documentation accurate, we updated the documentation for image removals…
Google: Timing For Recovery For Helpful Content Update
Danny Sullivan, Google’s Search Liaison, posted again about the timing around recovering from the helpful content update. He essentially repeated what Google said back when it first was announced, that the classifier is always running to check if conte…
Google SGE Now Works In Mobile Safari
When Google first launched SGE, the Search Generative Experience, it would only work in Chrome or the Google Search App on Gmail accounts opted into the search labs experiment. But now when I try accessing SGE while on mobile Safari, the native Apple …
Google Rolling Out Branded Local Services Ads (Opt Out Coming…)
Late last week, Google began to roll out those branded Local Service Ads, but it surprised many businesses without a way to opt out of the feature. I am told that Google will provide a way to opt out and will send more details to advertisers this week.
Webinar: Beyond silos – data collaboration strategies for marketing success by Lotame
Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers.
The Anatomy of Addictive Content
Discover the art of crafting irresistible content that grabs your readers’ attention and guides them seamlessly toward conversion
Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps
We ask Search Engine Land’s SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE.
Google Ads gambling and games policy updated
Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.
Pinterest announces major ad partnership with Google
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon.
Screaming Frog in Google Sheets
Screaming Frog is my favourite website development tool. It’s the best website crawler at the cost in the world, in my experience. The tricky part of working with Screaming Frog is just managing the files it produces, and prioritising that list. …
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
Search News Buzz Video Recap: Google Update Brewing, Quality Improvements Still Coming, Ranking Confusion & Bing Deep Search
For the original iTunes version, click here.
This week we covered a new possible Google search ranking update that started brewing on Wednesday, February 7. Google’s Danny Sullivan said again…
Google TV: What you need to know about CTV buying in Google Ads
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.