How to speed up site migrations with AI-powered redirect mapping
Website migrations often involve painstaking redirect mapping, but AI can help. Here’s a walkthrough of the process to help you save time.
Project management for in-house SEO teams: 6 best practices
Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.
Search News Buzz Video Recap: Google Helpful Content System, Redditâs Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions
Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size…
Google SGE testing and development ongoing and growing
Google’s Search Generative Experience presence is growing in industries and new countries. Here’s what the latest SGE activity signals.
Google Ad Strength For PMAX To Weigh Assets Quantity & Variety More As AI Expands
Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in the U.S. in March, with global English expansion foll…
Google: You Decide What Old Content Is Helpful Or Not
The topic of removing or updating or blocking old content from Google is not new, and we covered it countless times. I saw John Mueller of Google comment about it again, this time on Reddit, saying, it is up to you to decide which of your old content i…
No Joke: Google Is Paying Reddit For More Content, More Often
Google has announced a deal with Reddit to gain access to its content using the Reddit Data API reportedly worth $60 million annually. Yes, Google is paying Reddit to get access to its publicly available content through an API that should make it fast…
Google Ads API Version 16 Now Available
Google released version 16 of the Google Ads API yesterday. The update includes additional recommendation types, support for time-related segments, support for advertiser verification, plus much more.
Bing Search Yellow Opinion Label On News Stories
Bing Search now has these yellow “opinion” labels on news stories within its search results. The label is overlayed on the news story’s image and really makes the story stand out from the others.
Use ChatGPT to Build a Customer Journey for Your Website — Whiteboard Friday
Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.
Google Ads API version 16 is launching
The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Google Ads’ ‘pushes’ Performance Max with new Call To Action
When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new ‘recently used’ label.
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Google announces Performance Max updates – including Gemini integration
Advertisers can make use of the new features to enhance the quality of ad creatives and improve the optimization.
Report: Reddit signs AI content licensing deal with Google
Reddit’s Google Search visibility has exploded in recent months. Now the companies have struck a content licensing deal. Coincidence?
Link building in 2024: 12 ways to win or fail
Navigate the dos and don’ts of link building today. Maximize your website’s potential with effective backlinking practices.
Location targeting in Google Ads: Balancing automation and control
Learn when to let Google’s algorithms determine location targeting vs. setting specific geo-targets based on key considerations.
Google Shopping Carousel Dynamically Changes Products Below
Google has these latest styles and shop the look carousels for some clothing queries. Now when you swipe through the carousel, Google will dynamically change the products listed below them.