Amazon apologizes after its AI advertising system makes costly error
An issue impacting Amazon’s automated advertising system led to marketers being charged to promote products they couldn’t sell.
Remove or Keep? 1000s pages: limited traffic but good links & branding
/section/ with thin content – keep for good rankings & link profile?
Reddit launches new ad format that closely resembles user posts
Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users.
Google SGE could cost publishers $2 billion in ad revenue
The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.
LinkedIn now allows brands to sponsor any organic post
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
Google’s March 2024 core update: 5 things you need to know
Google’s March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search.
How to identify and rank for ‘hidden gems’ in SEO
With Google’s increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for “hidden gems.”
SEO testing: Shifting from reactive to proactive strategies
Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively.
SEO testing: Shifting from reactive to proactive strategies
Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively.
Numerous Google Local Panel User Interface Updates
Over the past couple of weeks, I’ve been informed of a number of local user interface changes to the Google local panels in the search results. Here are some of those changes, not including what I already covered here.
Google Official FAQ On Pure Spam Manual Action
Google has posted an FAQ on what to do if you received a pure spam manual action. This was posted by Ryan T. from Google who titled his post in the Google Webmaster Help forums as Received a ‘Pure Spam’ Manual Action Notice? See What It Means for Your …
Bing Search Tests New Video Block Design In Search Results
Bing is testing a new design for how it shows some videos in the Bing search results interface. Now they are testing showing a bar across the search results page, as opposed to just a video card or video search results.
New Interface For Microsoft Advertising Console
Microsoft seems to be rolling out a new Microsoft Advertising console design. The new interface is more modern and possibly more efficient to use.
Google Business Profile For Hotels Tests New Filter Options
Google seems to be testing new filter options for hotel listings within Google Business Profiles. When you click on a specific hotel, Google can show filters for reviews, dates, guests and about the hotel.
Hey Marketing Week, we think these skills are far from overrated!
Categorisation of these skills Attempting to neatly categorise these skills is like trying to force a square peg into a round hole. While digital marketing serves as the overarching term, simplifying it to such an extent overlooks the complexities. Soc…
Claddagh: How Local Businesses Inspire Love, Loyalty, and Friendship
Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships.
TikTok launches Search Insights to help creators identify trending topics
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.
U.S. House passes bill forcing TikTok owner to divest or face nationwide ban
TikTok’s owner ByteDance now has six months to divest the social media platform or risk losing its 150 million users in America.
John Mueller’s Site Dropped From Google Search
Everyone in the SEO community is talking about how John Mueller’s website is no longer listed in the Google Search results. It seems like it was deindexed and removed from Google completely. The question is why?
Best of SearchBot: Create a blog content strategy to boost SEO
We ask Search Engine Land’s SearchBot for tips on choosing blog topics that will boost a website’s visibility in Google search results.