The two parts of E-E-A-T Google hasn’t told you about
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.
Google Will Collect Feedback After The March Core & Spam Updates Are Done
If you’ve been glancing at the comments on this site or reading the feedback thus far on social media, you can tell that so far, SEOs and site owners are not that happy with the Google Search results. Google has told us to be patient and wait to see th…
Google: Publishing Content In Bulk Is Not Spam
Google’s John Mueller said publishing content in bulk does not make the content spammy in the eyes of Google Search. He said if you publish awesome content in bulk, Google loves awesome content. But if you publish low-quality content in bulk or not, t…
Now Important Google Ads PMax To Microsoft Advertising PMax – Fully
While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now you can supposedly import from PMax to PMax, with Microsoft fully supporting PMax campaigns these days.
Google: Canonicalizing From WWW to Non-WWW Won’t Impact Your Search Rankings
Google’s John Mueller said that if your website is www.domain.com and then you decide to canonicalize it to the non-www, so it goes to domain.com from www.domain.com – that change would not have a big impact on your rankings. He wrote on Reddit, “This …
Google Changes: Liz Reid New Head Of Search, Pandu Nayak Steps Down As Search Quality & Rankings Lead
Google announced some executive changes last night with Liz Reid being named the new head of Google Search. Pandu Nayak stepped down as the lead of search quality and ranking. Cathy Edwards stepped down as the lead Google Apps, Google News, Google Disc…
Yoast SEO 22.3: Introducing AI for category and tag pages
Yoast SEO 22.3 introduces a highly-requested AI feature exclusively for our Yoast SEO Premium customers. AI-generated titles and descriptions—simply input your keyphrase for SEO-optimized suggestions. Effortlessly enhance category and tag pages, save time, and stay ahead in SEO. Yoast SEO 22.3 also includes additional refinements and fixes, enhancing the user experience from which all our […]
The post Yoast SEO 22.3: Introducing AI for category and tag pages appeared first on Yoast.
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google Ads Report Editor exporting zeros; Google is investigating
Google is investigating the exporting issues with Google Ads Report Editor.
Google Search Ads 360 gains retail media capabilities
Google said this will increase efficiency and scale for retail media with self-service.
Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
SEO planning: Your one-page SEO plan
Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan.
Google Urges Patience As The March 2024 Core Update Continues To Rollout
Google is urging site owners and SEOs to have patience as the Google March 2024 core update continues to roll out over the coming weeks. Danny Sullivan, the Google Search Liaison, said on X to wait for the update to complete before deciding on what cha…
Official: Google Replaces Perspective Filter With Forums Filter
A month ago we saw Google test a new search filter for “Forums.” This would filter the search results just to show results from forums, like Reddit, Quora and maybe some of the forums I cover here. Well, now Google has officially made the switch where…
Google Business Profiles Now Offers Additional Review After Appeal Is Denied
Google has updated its help document on how to fix suspended or disabled Google Business Profiles to explain that you can now “request an additional review to a denied request.” Google actually added a lot more detail to this help document.
EU Searchers Complaining About Google Maps Features Changes Related To DMA
We’ve been covering many of the Google Maps changes, many related to what searchers see in Europe related to the required DMA changes Google has to make. But searchers are complaining about several of these changes in the Google forums.
Google Showing Fewer Sitelinks Within Search
Both Semrush and SimilarWeb’s RankRanger tool are reporting that Google is showing fewer sitelinks within the Google Search results. In fact, it seemed to have dropped over 10 percentage points. The drop started on Thursday, March 14th.
Boost of ‘Crawl requests: Discovery’, but not real ones
The URLs were already ‘discovered’ and indexed
Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
Huge Data discrepancy in GA4 and GSC
GA4 and GSC – Huge data discrepancy