Amazon ordered to publicly share details of ads it serves in the EU
The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.
Amazon ordered to publicly share details of ads it serves in the EU
The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.
Google changes definition of ‘top ads’
A Google spokesperson confirmed that the update was a ‘definitional change’ and would not affect performance metrics.
Google changes definition of ‘top ads’
A Google spokesperson confirmed that the update was a ‘definitional change’ and would not affect performance metrics.
Google Analytics real-time reporting bug confirmed
Many sites are seeing zero or little real-time traffic reported in GA4.
Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023
The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year.
Can holistic SEO and trending content coexist?
A new day, a new trend. For businesses and content creators, it sure feels that way sometimes. If you’re not on top of trends, it might be difficult to engage your audience. So, what should you do? Is it still possible to create and maintain a holistic SEO strategy, while keeping your users entertained? What […]
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Exploring Meridian, Google’s new open-source marketing mix model
Dive into Meridian’s capabilities, limitations and how it compares to Meta’s Robyn in the evolving MMM landscape.
10 ChatGPT prompts for digital marketers by Digital Marketing Depot
Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
Maximizing your B2B spend: Is account-based marketing worth it?
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
Google Local Service Ads Sends Email Asking You To Upload Photos
Google is sending some Local Service Ads advertisers emails asking them to upload photos to their profiles. The email says, “Photos are coming to your Local Services Ads. Upload images to your profile to help your business stand out.” But don’t LSAs al…
European Hotels Can Remove Pricing Information From Google Hotel Search
Google sent an email to European based hotel and vacation property managers that with the new European rules, they can now remove pricing information and other information from showing in the Google Search results. Google said this is available to hot…
SEOs, Please Don’t Remove Contact Us & About Us Pages
Google’s John Mueller asked if it would be alright not to list a contact us and about us page on their website. The reason is, they would only add it if Google wanted it, but not for users. John Mueller responded, “I can think of good reasons for some…
Google Search Developer Docs Gain AI Generated Help Features
A week ago Monday, March 18th, I noticed Google’s search developer documentation had generative AI features to help you find the answers to your question. This is in the form of an improved search, summary of the page content, a chat feature and more. …
Google Local Reviews Reactions Notice
In November 2023 we started to see Google allow reactions on local photos and some reviews. Well, it seems to be rolling out more widely now.
Google Analytics Real Time Data Lagging Today
There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking a number of sites.
5 Trends in Content Localization + 1 to Keep an Eye On
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.
LinkedIn Ads launches dynamic UTMs for campaign tracking
Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.
Turn data into meaningful customer moments by Edna Chavira
Unify customer data into a single view to drive true personalization without relying on third-party tracking.
YouTube issues guidance on when to post content for maximum reach
YouTube Product Lead Todd Beaupre explains how the timing of content publication can affect viewership.