Google: Over-Focusing On Links Is Likely A Waste Of Time
Google’s John Mueller told us again to stop focusing on links and focus more on other things you can do to improve your website. He said this on Reddit, writing, “over-focusing on links will often result in you wasting your time doing things that don’t…
Google Ads Tests New Diagnostics Insights View UI Causing Ad Strength Pinning Concerns
Google is testing a new user interface treatment for the Google Ads diagnostic insights view. This new UI highlighted an issue with low ad strength that drove a lot of concern within the PPC community. In short, Ginny Marvin, Google’s Ads Liaison, said…
New Google Business Profiles Image Uploader
It looks like Google is rolling out a new Google Business Profiles image uploader as part of the new Google Business Profile management interface. The image uploader interface seems a lot more basic now showing an option to view photos or add photos.
Google: Fixing A Helpful Content Site Isn’t About Where Measuring Against The Previous Version Of That Site
I’ll start by saying that was a hard title to write and I hope it makes sense. In short, Google’s John Mueller said on X, when it comes to fixing your site that was hit by the helpful content update, “it’s not relative to previously, it’s basically a r…
OpenAI: Links On ChatGPT Browses The Internet More Prominent
OpenAI has added “more prominent” links to the ChatGPT browses the internet feature. After every section, ChatGPT added a hyperlink to the source, if you are using the browses the internet part of the tool – normal ChatGPT does not do this.
The MozCon 2024 Final Agenda Has Arrived!
With our MozCon speakers putting the final polish on their presentations, it’s time to take a look at the two action-packed days we have planned for MozCon 2024. Join us this year to explore the future of digital marketing; grab your tickets now!
What is the importance of keyword research in SEO?
hey use SEO techniques to boost rankings and visibility. Their strategies a
Daily Search Forum Recap: March 29, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Web Stories do show up in Google Image search, Google posted a correction…
6 new Reddit Ads Manager features to simplify campaign creation and tracking
The platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more.
Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.
Agile for SEOs: How in-house teams get projects prioritized
Here’s how the agile methodology can help in-house SEOs get their projects prioritized and implemented by cross-functional teams.
Agile for SEOs: How in-house teams get projects prioritized
Here’s how the agile methodology can help in-house SEOs get their projects prioritized and implemented by cross-functional teams.
Search News Buzz Video Recap: Google SGE In Wild, Stop Doing SEO For Google, Maps & Shopping Features & Google Ads Safety Report
This week we covered that Google is now testing SGE in the wild for a small subset of US users. Google is begging SEOs to stop doing SEO for Google…
How schema markup establishes trust and boosts information gain
Learn how schema markup offers a potential cost-saving solution for Google while establishing trust in your content and improving visibility.
Google Ads Posted Zero New Feature Announcements In March 2024
Google Ads has not posted a new feature announcement in its new features & announcements help document in all of March 2024 (I know March is not over yet, but it almost is).
Correction: Web Stories Still Show In Google Images & Google Fixes Search Console Reporting Bug
In February, Google told us that they stopped showing Web Stories in Google Image search results. Well, last night, Google issued a correction saying Google has been showing Web Stories in Google Images but the Web Stories icon does not show. To make t…
Google Business Profiles New Add Amenity To Your Website
Google seems to have added a new feature to allow businesses to add an amenity or amenities from their Google Business Profiles to their website. The new card when you search for [my business] says, “Add amenity map to your website, show nearby amenit…
New Microsoft Copilot Referrer Data In Google Analytics
You can now see Microsoft Copilot, formerly Bing Chat, referrer data in your Google Analytics reports. Himanshu Sharma posted about this on X yesterday, he said, “Copilot has started sending referrer data to GA4.”
Google Search Recommendation For “Google Can Help You Stand Out”
Google Search has this “recommendation” for businesses to sign up for Google Business Profiles directly in the search results. It says “Google can help you stand out.” It directs you to set up a free account on Google Business Profiles.
How Reading Patterns Can Help Us Optimize Content for Organic Search — Whiteboard Friday
In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it.