Optimizing for INP, the new Core Web Vitals metric
Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site’s responsiveness.
Copilot Now In Microsoft Advertising Platform
Microsoft announced the general availability of Copilot in the Microsoft Advertising Platform. This means you can now use Copilot (Microsoft’s AI) natural language conversational chat, asset recommendations, and image asset creation in the Microsoft Ad…
The Same Person With Multiple Entities In Google Search
Last week, Shameem Adhikarath shared an example of an individual that shows up twice as two different entities in Google Search. It is like maybe Google was fed two distinct entities for the same person and now Google is showing both of them, with the …
Tuta Complains To EU Regulators Over Google March 2024 Core Update Ranking Drop
Tuta Mail, a popular encrypted email service, complained to European Union tech regulators that Google dropped its rankings for all sorts of keyword phrases with the Google March 2024 core update. Tuta is upset they no longer rank for [encrypted email…
Google Search App “Send A Link To This Page” When You Take A Screenshot
One of my pet peeves is when people send me screenshots of pages they want me to read and do not include the URL to that page. Well, the Google Search app is trying to solve that issue by telling the person who took a screenshot to “Send a link to thi…
Google Renames Product Sites To Product Websites
Google has renamed the Product Sites search filter to Product Websites. These only really show up in the European regions and starting last week, Google renamed “Sites” to “Websites.”
Yoast SEO 22.6 brings more enhancements
Yoast SEO 22.6 is out today! This release has many performance and quality-of-life fixes to improve your favorite SEO plugin. Plus, we’re asking you to update your PHP versions. Find out what’s new in this post! Performance enhancements We’ve upgraded the processing of user metadata in this release, leading to improved performance, especially in generating […]
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Carving a Career in SEO — How NOT to Get Taken for a Ride
Learn how to not get taken for a ride when starting your career in SEO. Jo writes about her experience working client-side, in an agency, and freelancing.
Daily Search Forum Recap: April 29, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s March 2024 core update completed on April 19th…
Google adds 6 new AI features for Performance Max
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
Number of concerns over Google Privacy Sandbox grow to 111
The U.K. Competition and Markets Authority’s quarterly report comes after Google pushed its cookie deprecation to 2025.
Microsoft makes Copilot available to all advertisers
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.
Top 5 paid search B2B lead gen strategies for 2024
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
Study: 56% of Google’s top three positions are held by ccTLDs
An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.
Google Spam Reporting Tool To Gain Site Reputation Abuse
Danny Sullivan, Google’s Search Liaison, said that the search company will add the upcoming site reputation abuse policy to the spam reporting tool when the policy begins to be enforced.
Google Responds To Concerns Over Chrome IP Masking
A week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and how that may impact advertisers. Ginny Marvin, the Google Ads Liaison, responded to those concern…
Google Knowledge Panel With Auto-Translated Texts
Google is auto-translating some of the content within the Google Knowledge Panels and blocks. So if you are in a location where you don’t only speak English, Google may show you your local language as an additional block of text in the knowledge panel.
Apple Business Connect Actions: Add Links To Apple Maps Local Listing
Apple Business Connect now lets you add links to your local listings that show up in Apple Maps. This is under the “actions” section that enables customers to order food, buy tickets, schedule an appointment, and more.
Google AI Writing Some Search Knowledge Panels
Google has for a long time used AI to write some knowledge panels. But now Google is labeling some of these AI written knowledge panels with “Al overviews are experimental” as a disclaimer. This may show up for both SGE and non-SGE results, I believe.
8 Prep Steps for Better Local Business Client Meetings
Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well!