PayPal launching ad network fueled by user purchase data

PayPal plans to offer personalized promotions and advertising, targeting its approximately 400 million users.
How to create and configure custom dimensions in GA4

Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here’s how to set them up through Google Tag Manager.
How to set up Google Search Console Api
How to set up Search Console Api access
Read the full article here How to set up Google Search Console Api © Copyright 2006-2021 Shaun Anderson
A guide to ad variations in Google Ads

Learn to set up clean A/B tests using Google Ads’ ad variations feature and get ideas for high-impact tests to run.
Google Discover Feed Not Loading For Some Searchers
Over the past few days, some Google users are complaining that the Google Discover news feed is not loading. It seems many of these users are on Pixel devices but I am not sure if this is only impacting Pixel users.
Google Business Profile Call History & Chat Going Away
Google will be removing the call history reports and the Chat feature within Google Business Profiles on July 31, 2024. Google said, “We acknowledge this may be difficult news,” but added, “We occasionally have to make difficult decisions.”
Google Search Working To Surface Site When Site Name Is Referenced In Query
There have been a number of complaints that when you search for a query and the site name, Google doesn’t always show results from the site you mentioned in the query. But Google’s Search Liaison, Danny Sullivan, said the Google Search team is working …
Two Conflicting Google AI Overview CTR Studies
In the past couple of weeks, we had two blog posts published on the topic of the click through rates from the new Google AI Overviews to publishers compared to those clicks to publishers prior to the AI Overviews going live. And guess what – the studie…
Google Business Profiles Shows Product Rejection Details
Google Business Profiles can now show you why your uploaded products were rejected by the system. I guess previously Google did not do this but now Google can show you the reason why your products were not processed properly by Google Business Profiles.
Google Business Profile chat and call history going away

July 31, 2024 Google will shut down call history and chat – you can download your history now.
Local SEO According To The Leaked Google API Documents
As you would expect, SEOs are poring over the Google API documents leaked this weekend. See Rand Fishkin’s and Mike King’s posts for more info. I thought it would be interesting to summarize all of the “Local SEO” relevant docs we can identify. I will be updating this post throughout the day as we find […]
The post Local SEO According To The Leaked Google API Documents appeared first on Local SEO Guide.
Local SEO According To The Leaked Google API Documents
As you would expect, SEOs are poring over the Google API documents leaked this weekend. See Rand Fishkin’s and Mike King’s posts for more info. I thought it would be interesting to summarize all of the “Local SEO” relevant docs we can identify. I will be updating this post throughout the day as we find […]
The post Local SEO According To The Leaked Google API Documents appeared first on Local SEO Guide.
Daily Search Forum Recap: May 28, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
A Google data leak revealed 14,000+ ranking features…
HUGE Google Search document leak reveals inner workings of ranking algorithm

The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content.
3 common B2B SEO mistakes sabotaging cost per lead

Be careful not to ONLY rely on paid media in B2B. Here’s why SEO and content can reduce CPLs years from now.
How to build a better remote team at your digital marketing agency

Learn how a personality strength assessment tool can help you identify team members’ strengths and drive greater success.
Memorial Day Google Search Ranking Volatility
While I highly doubt Google pushed an algorithmic change over Memorial Day, there was a significant spike in chatter in the SEO community and the third-party Google Search tracking tools are showing volatility. Yes, traffic can be weird and lower on M…
Google’s John Mueller On Recovering From Core Updates – Maybe You Had A Good Run…
John Mueller, a Google Search Analyst at Google, wrote a response to a site owner who saw their site tank in September 2023 and hired SEO, and there has been no improvement. John’s response was that it was likely not one thing but many things and that …
Undated Google Ads Experiments To End August 23, 2024
Google has sent some Google Ads advertisers email notices that any of their Google Ads experiments without an end date will now be assigned a default end date of August 23, 2024.
Google Tests Thin Top Deals Search Bar
Last November or so, Google started to roll out the “shop deals” search bar on both desktop and mobile, this was from the shop deals banner in the middle of the search results page. Now, Google is testing a thinner version of the shop deals search bar.