Amazon Ads in 2024: Maximizing Sponsored Brands campaigns
Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform.
Google June 2024 Spam Update Takes Target
Google has released a new algorithm update the search company is naming the Google June 2024 Spam Update. This update does not have anything new specific changes that we are aware of, like some previous updates. Google just wrote, “Today we released t…
Google Search Images Go Missing? Might Be A Quality Issue.
For the past several months, generally around the helpful content update in September and the various core updates we had over the past several months, there have been complaints with image thumbnails for some sites not appearing in the Google Search r…
Google Posts Safe Search FAQs
Ashwarya, the Community Manager for Google Search, posted a bunch of resources around Google Safe Search. He wrote, “We are going to help you out in every way possible. Here are a few articles to get you started on Safe Search.”
Google Tests Floating Search Bar In Google Discover
Google is testing a floating search bar in the Google Discover results. So when you load up the Google home page on your mobile device and scroll through some Discover stories, the search bar sticks to the stop and floats over the stories.
Local Service Ads Coming To Google Maps On iOS
Google is notifying some advertisers that use Google’s Local Service Ads program that soon their ads will be shown on Google Maps. It will start with the iOS version of the Google Maps app and then expand to other platforms and surfaces from there.
Regulatory, Clinical Consulting Services to Biopharma & Medical Device
MakroCare is a leading clinical research organization (CRO) and regulatory
UTM Tagging for Google Business Profile — Whiteboard Friday
In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.
Google Search bug with indexing over the past several hours
Google seems to not be indexing most of the new content published across both large and small publishers.
Google Search Bug: Not Indexing or Serving New Content?
Google Search may be having a new indexing or serving (or both) bug where it is now showing new content from sites that are creating new content. Sites like the Wall Street Journal, NY Times, CNN, Forbes, and others are showing very few new pages being…
Analyses: Google AI Overviews showing less often, with less Reddit
Google’s AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.
Google streamlining YouTube, Display ad content controls
Google is removing several content label exclusions for YouTube and restricting some filters to the account level.
Display & Video 360 instant reports coming to Bid Manager API
Google’s DV360’s real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.
Google unleashes June 2024 spam update
This update will take about a week to roll out.
Beyond personalization: Mastering the win-win by Edna Chavira
Successful brands approach personalization as a reciprocal exchange to build stronger connections, drive business growth, and enrich the lives of customers, no matter their age.
4 pillars of an effective enterprise AI strategy
Learn how to build a strong AI roadmap by assessing your organization’s AI readiness and focusing on these key elements.
Key ad platform updates of 2024 (so far): A B2B marketer’s review
Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.
So, you want to be an SEO rockstar?
Learn the vital soft skills, work ethic, communication abilities and big-picture thinking required to stand out as an SEO professional.
Google Warns On Using JavaScript For Structured Data
In the Google Merchant Center structured data documentation, it says that you should add structured data to the HTML source and that it “can’t be generated after a page has been loaded using JavaScript.” This does not mean Google cannot process the str…
Most Google People Also Ask Responses Are Wikipedia
Surprise, surpise… Wikipedia is the number one source of information that comes up when you click on the people also ask feature within the Google Search results. People also ask is just another variation of a form of featured snippets, so this proba…