Is OSO, organic search optimization, the new SEO?
There’s a new kid in town, and it’s one you want to be friends with: OSO. It stands for organic search optimization, and with the Search Generative Experience rolling out, this acronym is one you should pay attention to. It’s not here to replace our good old SEO. But it does want to change your […]
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Google Tests Search Results Sliding Right To Next Page On New Query
Google seems to be testing (or maybe it is a bug) having the search results page slide over right to the next page (visually at least) when you enter a new query. It seems like some new animation when you change your query from the Google Search result…
Google: Our Search Rankings Can Improve At Scale & System Level
Danny Sullivan, the Google Search Liaison, said it again, that “there’s clearly more we should be doing” with ranking websites that deserve to rank better in Google Search. He clarified that this is not something Google does manually, on a per-site bas…
Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys
Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event.
Google testing AI Overviews with link cards at the top
This makes clicking to publishers and content creators way more likely than the current version of AI Overviews.
Google Chrome mobile adds local places to Chrome Actions
Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar.
5 new features coming to Google Analytics 4
GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
Google Ads unveils major updates to search query matching
The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.
How will generative AI impact website rankings and traffic?
Understand how Google’s AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.
4 key actions for fostering customer loyalty by Digital Marketing Depot
Loyalty is becoming increasingly valuable with 63% of consumers willing to pay more to shop with brands they are loyal to.
Daily Search Forum Recap: June 26, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search has dropped continuous scroll in its desktop search results, with mobile search to follow…
SEO implementation: A comprehensive guide
Here’s a detailed framework for ensuring your SEO recommendations are adopted, even without CMS access or developer resources.
Link building services to watch in 2024 by Admix Global
Top link-building companies to elevate your SEO and boost your online presence.
Repurposing content: How to extend the life of your content assets
Transform your content strategy with effective repurposing. Learn how to breathe new life into existing assets and reach diverse audiences.
Google: Don’t Avoid Mentioning Brand Names In Your Review Content
Danny Sullivan, Google’s Search Liaison, responded to some new SEO advice floating around the SEOverse that suggests you should not add the brand name of the products you are reviewing in your review content. Sullivan disagreed with this advice and sai…
Google Ads Tests tROAS Insight Box for PMAX & Standard Shopping
Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is within the expected range. The Graph shows weekly ROAS averages, including …
Google Drops Continuous Scroll On Desktop With Mobile To Come
Google Search is rolling back its continuous scroll user interface and bringing back the legacy Google Search pagination bar. Google told us that starting yesterday it will stop offering continuous scroll on desktop, with the mobile search interface t…
Google Verification Status Tool Gains New Options
Google has added new fields and options to the Google Business Profiles verification status tool. These options should help some businesses that are having issues getting verified on Google Maps.
Google News Sources & Google Publisher Center Bug Fixed
We knew Google would stop accepting publications into Google News Publisher Center, but Google also stopped showing news “sources” in Google News, stopped showing a follower count for those sources, and stopped providing access to Publisher Center feat…
18 Local Search Developments You Need to Know About From Q2 2024
The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter.