How to evolve your PPC measurement strategy for a privacy-first future
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
Google Ads & Google Merchant Center Country of Sale Migrating To New Feed Label
A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries and replacing them with target countries. Now Google is emailing adve…
Google Ads Changes Its Mind – Will Not Allow Opioid Painkillers Ads
Last month we reported that Google Ads began to allow some ads for opioid painkillers, like to discuss awareness and abuse. Well, Google decided to “indefinitely pausing this policy update” and not allow search ads for opioid painkillers.
Bing Search Tests Labeling Images With Nutrition Details
Bing is testing adding nutritional details to images in its search results. It includes labeling food products with “high calcium,” “lean protein,” “anti-inflammatory,” and other labels.
Google Search Extracts Composite Images With Trained Algorithmic Media Types
Google Search now supports a new IPTC digital source type for images which seems to be about reading if an image was made in help with AI. Google added compositeWithTrainedAlgorithmicMedia to the IPTC photo metadata documentation this morning.
Google Tests Country Label In Search Result Snippets
Google may be testing showing which country the site operates in with a country label attached to the search result snippet. In the example below, Google is showing a “South African” label with the country flag and the country written out at the top o…
Microsoft Ads releases AI-powered asset recommendation for video and display ads
Microsoft’s AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.
How to build a Backlink Strategy
What are the ways to build a Backlink Strategy
How I Develop Successful Link Building Strategies for My Clients
Does developing a link building plan sound daunting? Steal the blueprint I’ve used to create successful link building strategies for my clients.
Google Search Bug: Not Indexing or Serving New Content Again
Google Search is currently having yet another indexing bug, similar to what Google Search experienced just about two weeks ago on June 20th. Google is not indexing new content that was recently published in the past hour or so.
TikTok tightens teen ad targeting and boosts AI transparency
TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.
Google Ads unveils tCPA Insight Box for Demand Gen campaigns
Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.
Google Ads shifts to Feed Labels for Shopping campaigns
Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.
Amazon’s ad practices and algorithms facing scrutiny in EU
The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.
Daily Search Forum Recap: July 8, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
I’m seeing more Google Search weekend volatility – something is up (or down)…
The SEO’s guide to Google Search Console
Dive into Google Search Console’s features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.
How to boost SEO decision-making with correlation analysis
Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach.
YouTube Traffic Sources Affect Same Traffic Sources, Not Different Traffic Sources
I don’t cover YouTube SEO here much but I found a post from the YouTube Liaison talking about how traffic sources are impacted. In short, the YouTube home page recommendations are affected by viewers watching videos from the home page and not affected …
Google Search Console New Owner Notifications Bug?
There are numerous reports of Google sending out email notifications about there being new owners added to your Search Console profiles. The new owner notification emails have been going out since Friday of last week or so and seem to be part of some …
Google URL Best Practices Updated: Don’t Use Fragments To Change Page Content
Google has updated its URL structure best practices for Google Search help documentation to tell us again to not use URL fragments to change the content on that page. Google added this line, “Don’t use fragments to change the content of a page, as Goo…