Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region
Gary Illyes from Google said in the latest Google SEO office hours that using a ccTLD and the localized language on your page and website does help you rank a little better in the localized/regional version of Google. So if you want to rank better in G…
Google’s On Knowing If Your SEO Team Is Doing Their Job
Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the following to ensure the SEO team is doing their job.
Google Merchant Center Next Gains Support For Supplemental Feeds
Google Merchant Center Next now finally supports supplemental feed/source support. Google promised us this would come early this year, but it didn’t happen until early Q3 of 2024. That being said, feed rules still do not seem to be supported yet by Go…
Google Local Panel: Search Products With Camera
Google is testing showing a button in some local panels, some Google Business Profiles, that reads “Search Products With Camera.” This seems to be related to Google Lens and the new multisearch features.
Testing Ideas From the Google API Leaks — Whiteboard Friday
How do we know what is and what isn’t a Google ranking factor? In this episode, Will reveals four testing ideas relating to the Google API leaks to help answer that question.
Microsoft Advertising introduces Performance Max brand lists
Microsoft’s brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.
Google under investigation in Italy over user consent practices
The investigation into Google’s user consent practices for ad profiling could threaten its ability to link user data across its services.
Survey: Search marketers less happy with their jobs vs. last year
Job dissatisfaction is up, and fewer search marketers are satisfied with their jobs, Search Engine Land’s Career and Salary survey finds.
AI and Google advertising: What’s next?
Discover the latest AI-driven changes in Google Ads, their implications for PPC marketers and six key recommendations to stay ahead.
3 ways to add a human touch to AI-generated content
Find out how to add a personal touch, maintain your brand voice and incorporate human expertise into AI-generated content.
What is Search Experience Optimization (SXO)?
Today, you have to think beyond simply ranking high on search engines. Users want more than just a simple website visit. Your visitors and customers are looking for an engaging experience. Search Experience Optimization (SXO) can help provide this. This merges SEO with user-centric design to help you attract visitors and keep them engaged. The […]
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Baidu vs. Google: Navigating the SEO landscape in 2024
Learn the similarities and differences between Baidu and Google SEO and how to boost your presence in the Chinese search landscape.
Google Search Ranking Algorithm Volatility – July 18th
We may be seeing the start of a Google Search ranking algorithm update, as I am starting to see volatility spiking in the Google Search results and a spike in chatter within the SEO community. I know we are expecting the next core update to touch down…
Google Tests AI Overviews In Workspace Accounts In The UK
Google AI Overviews are only really live in the United States, for personal Google accounts (not Workspace accounts) and on Chrome browsers. Well, Google seems to be showing AI Overviews to some Workspace accounts in the UK.
Google Bolding Query In Search Box When Cursor Out Of Search Box
Google is testing bolding the query in the search box when you click your cursor outside of the search box, otherwise the query is in normal plain font text. This is a weird one – don’t you think?
Google Merchant Center Next Coming To All Merchants
Google announced that Google Merchant Center Next, the updated version of Google Merchant Center it announced at Google Marketing Live in 2023, is now coming to all merchants this month. Google has already begun notifying merchants and advertisers of …
Google’s Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast
Catena Media, a publicly-traded online gambling information company, issued their Q2 earnings update a couple of weeks ago, saying they have reduced its revenues forecast due to the Google Site reputation abuse policy update.
How AI is shaping the future of ecommerce advertising by Adobe x Meta
Use AI-powered solutions to drive personalization and boost sales and conversions.
Google Merchant Center Next rollout expands
Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform.
Survey: Search marketing gender pay gap is widening
Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land’s 2024 Salary and Career Survey.