Google Search Ranking Algorithm Volatility – July 23rd
I probably should have covered this yesterday but I have been seeing more ranking volatility starting late on Monday, July 22nd, through yesterday, July 23rd and into today July 24th. This may be a continuation from what we saw last week or maybe some…
SEO Poll: 54% Of SEOs Saw Positive Effects From Google Updates
Aleyda Solis posted the results of a poll she ran, which showed 54% say their sites have seen mostly a positive effect from Google Updates in the last couple of years. John Mueller from Google replied to that poll saying, “While there are exceptions, …
New Google Local Service Ads Budget Options
Google has added new ad budget options and features to Local Service Ads. You can now set a maximum monthly ad spend limit for the month for some accounts.
Google Ad Revenue Up 11% – $64.62 Billion In Ad Revenue
Google / Alphabet reported its Q2 2024 earnings last night, where its ad revenue hit $64.62 billion, up 11% from last year’s quarter of $58.14 billion. Clearly, Google’s advertising business continues to grow despite any economic downturn we may have s…
Google’s reversal on third-party cookies: what it means for you
In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners, digital marketers, and SEO practitioners, particularly those using tools like Yoast SEO to optimize their WordPress sites. Here’s a closer look at what this means for Yoast […]
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Google Outlines Videos In Search Results
Google seems to have changed how it shows large videos in the search results. I am now seeing them show these gray lines, outlining the video box, in the Google Search results.
Why ignoring organic marketing is killing your brand
Staying ahead of cultural shifts People’s expectations are changing faster than brands can keep up. Heinz shows how to stay in the game with clever moves like their ‘Barbie-cue’ sauce, a saucy twist on THE Hailey Bieber’s …
The MozCon 2024 Video Bundle Has Arrived! (Bonus: Our 2023 Videos are FREE!)
Unlock the latest SEO insights with MozCon 2024 video bundles, now available for purchase! Plus, enjoy free access to MozCon 2023 videos. Don’t miss out on industry-leading strategies and expert sessions!
2024 organic website traffic benchmarks by Edna Chavira
Join us on July 30th to ensure your organic search and content strategies are set up for success for the remainder of 2024 and beyond.
Advertisers react to Google keeping cookies on Chrome
Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.
Google offers enhanced conversions consultations
Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.
Daily Search Forum Recap: July 23, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google will not deprecate third-party cookies in Chrome…
Could AI eventually make SEO obsolete?
As long as users need to search for information, search optimization will remain essential. Here’s why.
Digital marketing primer: Understanding strategies and measuring success
Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more.
Survey: User satisfaction with Google grows in 2024
Google’s push into AI-driven search doesn’t seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.
Google Search AI Overviews Video Descriptions
Google Search is testing using AI Overviews to provide video descriptions in the Google Search results. When you click to expand some videos, Google may overlay the video and its description directly in the search results. And that description may read…
Google Won’t Deprecate Third-Party Cookies In Chrome
Google has decided not to deprecate, do away with, third-party cookies in Chrome. This is something Google has been planning and testing for a while, delaying the efforts numerous times, and now ultimately deciding to scrap those efforts.
Google Tests Larger Sitename & Favicons
Google is testing larger sitenames and favicons again. You can see a considerably larger font used for the sitename (the link in the Google search result snippets) and a larger favicon being tested in the search results.
New Google Ads Sitelinks Interface
Google Ads has a new sitelinks interface, and functionality, for Performance Max campaigns. The new recommended sitelinks features are rolling out, plus there is a new numbered layout for the sitelinks.
Google Ads Editor Version 2.7 Is Now Out
Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated assets, account level content label exclusions, account-level negativ…