What is generative engine optimization (GEO)?
Understand what GEO is, how it’s revolutionizing digital marketing and key strategies to optimize for AI-driven search.
Google: Core Update Isn’t Extremely Far Away As Publishers Grow Concerned
Google’s John Mueller responded to complaints about image thumbnails still not showing up for some publishers in the search results. He encouraged a bit more patience, saying “the next one [core update] isn’t extremely far away now, so I’d recommend wa…
New Google Business Profile AI tool creates a menu from an image
Learn how Google’s AI-powered feature helps you create a detailed menu from a photo, along with its benefits and limitations.
Ongoing Google Search Ranking Volatility For 2 Weeks
Over the past almost two weeks, we have seen consistent and ongoing ranking volatility on a daily basis. The last Google search ranking update I covered was around July 23rd, then before that was July 18th and then July 9th. But every says since aroun…
Google Discover Promoting AI Overviews In Search
Google Discover is now pushing users to see AI Overviews directly in the Google Search results. As you scroll through the Discover feed on Google.com, you may see a promotion of sorts to learn more about a topic through the lens of AI Overviews.
Report: How Often Google Mixes Ads Into Organic Search Results
Google has been mixing search ads into the free organic search results for several months now; Google even changed its definition of what it considers top ads in order to account for this change. New data from Semrush shows just how often Google mixes…
Google Business Profiles New Generate Menu From Photo
Google Business Profiles has a new AI feature to let you upload a photo of your menu and Google will create your menu items for your restaurant based on that photo. This is a generative AI feature and is currently considered “experimental.”
Google Showing X Carousel Less Often For News Topics?
Google may be displaying the X (formerly Twitter) carousel in the search results less often for news related topics. A report from Newzdash shows the X carousel is showing up for about 12% of queries, when earlier this year it was showing for closer t…
What I Learned About Search From Listening to 2 Musicians
It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what Miriam learned about search from listening to 2 musicians.
Reddit launches Lead Generation Ads
Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries.
How blogging builds trust and brand loyalty in the age of AI
Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy.
DIY reactive digital PR: How to earn media coverage on a budget
Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank.
Google Gemini Adds Related Content & Verification Links
Google pushed out a large update to Gemini (formerly known as Bard) and this update includes more links to both related content and also links to verify the content that Gemini is responding with.
SearchGPT – OpenAI’s AI Search Tool
OpenAI has announced SearchGPT, its AI search tool that looks and feels a lot like ChatGPT but gives you more sources and answers through links. OpenAI wrote, “We’re testing SearchGPT, a temporary prototype of new AI search features that give you fast…
Google’s John Mueller: Don’t Use LLMs For SEO Advice
Google’s John Mueller said on LinkedIn he does not recommend you use LLMs (AI tools) for SEO advice. He wrote, “please don’t use LLMs for SEO advice.” “They learn from all the bad SEO information out there,” he added.
Google Search With Related Images Carousel Below Image Box
Google is testing showing a related images carousel right below an images box in the mobile search results. As you scroll through the search results, you are presented with an images box and if that is not enough for you, Google Search shows you a rel…
Google Local Book Online CTA For Call Business
Google seems to be testing a new option for the Book Online call to action option that does not use an online booking service but rather lets you call the business directly. The button says “call business” and then will dial the business from your mobi…
Actionable AI — Whiteboard Friday
In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen.
SearchGPT v Google. Coming soon. So what’s next?
OpenAI announces SearchGPT, its AI-powered search engine