Google introduces YouTube creator-based audience targeting
You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.
Google adds generative AI insights, shopping ad campaign goals
Google’s new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.
Daily Search Forum Recap: August 27, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Amazon Web Services blocked Googlebot from my images…
What is ASO? 7 fundamentals to app store optimization
Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs.
From dysfunction to high performance: A model for agency success
Identify and overcome team dysfunctions within your agency, ensuring all teams operate at their highest potential.
AWS S3 Blocked Googlebot From My Image URLs – Here Is My Recovery
Back in mid-June, I noticed that Google was not showing many of my images in Google Search and Discover and also some readers were pointing it out to me. So I used the handy Google Search Console URL Inspection tool to find out those S3 URLs I was usin…
Google Local Panel Maps Tests Expanding In Search Results
Google is now testing a new user experience for maps in the Google Search local panel section. Normally when you click on the map in the local knowledge panel, you are taken into Google Maps. Now, Google is testing expanding the maps while you stay on …
Google Updates Organization Markup Search Docs To Clarify Logo & Other Usage
Google has updated the first paragraph of its Organization structured data search developer documentation. Google said the update is to clarify “that some properties can influence which logo is shown, while others are used behind the scenes.”
Google: We Generally Don’t Try Variations Of URLs
John Mueller from Google in the latest SEO office hours said that Google, Googlebot, does not generally try variations of URLs to see if they work. So if you have a URL like domain.com/pagegoeshere1/, Google won’t try domain.com/pagegoeshere2/ to just …
Get Your Login Page As A Sitelink In Google Search Results
For many sites that have customer or client portals, including SaaS companies, the login page is the primary destination for a lot of searchers. It will help your customers bypass your homepage and go right to the login area. The question asked of Goo…
Search Central Live 2024 is coming to Kuala Lumpur and Taipei
As previously announced, we’re coming to Kuala Lumpur and to Taipei in the last quarter of 2024. And yes, we’re very excited! The KL event will be in English and the Taipei event will be conducted in Mandarin (Traditional Chinese).
Survey: Google updates, self-preferencing, AI Overviews are top SEO threats
To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.
ChatGPT prompts for SEO: What you need to know
Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn’t dead, but ‘optimization’ might be. Here’s why ‘search engine training’ better reflects our interactions with AI-powered search.
Google August Core Update Helpful Content Surge Charts
This Google August 2024 core update has been shaking things up since it began to rollout. We saw some early signs of some sites hit by the September 2023 helpful content see some signs of life. Then some saw reversals of sorts, but maybe that was the …
Google Overhauls Video SEO Docs With More Details
Google has overhauled its video SEO documentation to vastly clarify the video indexing criteria and technical requirements. Plus, Google added a new watch page section to the document and expanded the examples in the document.
Google Tests New Default Favicon Designs
Google Search is testing new designs for the default favicons it shows in the search results. This is when Google is not showing the site’s favicon or the site does not have a favicon, Google will show this default favicon.
Google: Sending Bad Actor Traffic To A Site Doesn’t Hurt Its Search Rankings
A negative SEO question came up in the last Google SEO office hours on the topic of sending “bad actor” fake traffic to a site, to make the destination site look more questionable in Google’s eyes. Martin Splitt from Google said that sending such traf…
Google Business Profile Appeals Delayed Over 7 Days
Google is a bit delayed with its appeal process for Google Business Profiles. Appeals are now taking seven days or longer, some are saying about 15 days, which is much longer than normal.
Google Now May Use Your OG Title For Title Links Search Snippets
Google has updated its title links search developer documentation to add that Google Search may use your og:title meta tag title for your title link in the Google Search results. The OG title is normally used by social sharing sites for the title of y…