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Meta gives advertisers new ad tools ahead of holidays
Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.
Google Ads ad copy: what works and what doesn’t in 2024
New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance.
4 initiatives to combat AI-driven SEO traffic losses
Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
Google Tests Sticky Headers For Ads & Results
Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you scroll.
Google Search Tests Swipeable Dots For Carousels
Google is testing a new interface in the search results to help searchers know they can swipe over a carousel to see more options. Google is placing swipeable dots at the bottom of some search boxes.
Google Local Service Ads Shows You Viewed X Minutes/Hours Ago
Google is testing showing the last time you viewed an ad, a Google Local Service Ad, by adding a label with those details. In this case, Google is showing “You viewed 15 minutes ago” next to this ad.
The Google Indexing API Not Working For Some Or Indexing Issues…
There are complaints in the Black Hat SEO World forums that the Google Indexing API is not working. Some are saying Google is returning a call saying all is good but when it comes to indexing the content, it is not happening.
Google Tests Expanded & More Discussions and Forums Results
If you didn’t have enough Reddit and forum results in your Google Search results page, well, now Google is testing showing even more in the Discussions and Forums box. Generally, Google shows a short snippet of maybe three results, now Google is lettin…
The impact from the retirement of continuous scroll
What? Google retired the continuous scroll feature on both Desktop and Mobile towards the end of June. Search results are now back to their old format and users need to scroll to the bottom of the page and click to navigate to more results on Page 2 an…
Data providers: Google August 2024 core update was very volatile
Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.
Daily Search Forum Recap: September 16, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Saturday night…
Google Business Profile: 6 frequently asked questions
Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.
How to make your display campaigns profitable
Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.
How to create and optimize Google Ads custom segment audiences
Boost your PPC performance by learning how to create and refine custom segments for your Google Ads campaigns.
Google US DOJ Trial Exhibit Files, Documents & Responses
As many of you know, Google is now in court over its monopoly ruling by the Department of Justice before the court rules on the remedy for such a ruling. The ruling may not come for a year or so, and Google will be in court for some time.
Google updates crawlers and user-triggered fetchers documentation
With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.
Google Updates Google Crawlers & Fetchers Docs With Affects & Snippets
Google has completely reorganized its crawlers and user-triggered fetchers documentation. It used to be all on one page and now it is in several pages. Most of the changes were just moving content around but Google did add sections for what product ea…
Google Reviews Restrictions For Business Profile Policy Violations
Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes “take fake and/or incentivized reviews and ratings on busi…