How to write conversational content
People nowadays are uninterested in cold and business-like pieces of content. They want something authentic. They want conversations with people. That’s partly why Reddit is grabbing top spots in the search results because people know they’ll be reading something authentic. Hence why it’s smart to create more conversational content. But how do you do that? […]
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Google Search Ads Travel Feeds To See Prices, Images & More Rich Results
Google announced that it is adding new features for travel search ads through integration with travel feeds. This will allow ads to show hotels, prices, dates, ratings and images in hotel ads. Plus, Google is testing things to do, car rentals and even…
Google Sitelinks Search Box Going Away Next Month
Google is deprecating the ten-year-old Sitelinks Search Box. It is going to start to disappear from the search result snippets starting on November 21, 2024. This does not impact the normal sitelinks, just the search box.
Google Watch Video Search Ads
Google seems to be testing showing search ads that you can click to watch a video. We saw something like this back in 2018, but this shopping ad has a video play icon on it, and when you look at it, it then changes to a “watch” icon.
Several Bugs Within Bing Webmaster Tools API & Documentation
There are reportedly at least five bugs within the Bing Webmaster Tools API and the corresponding documentation. The bugs range from setting country and regions to site move requests, plus bugs with the overall API documentation.
Google Ads Performance Max Won’t Take Priority Over Standard Shopping In Same Account
Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won’t take priority over Standard Shopping campaigns when they are both in the same ads account.
Bing Search Adding Al-Enhanced Summary
Microsoft is adding new AI features to Bing Search named AI-enhanced summaries. These can show up in the knowledge panel section, and say the “summary was generated by Al from multiple online sources. Find the source links used for this summary under …
Farewell, Sitelinks Search Box
It’s been over ten years since we initially announced the sitelinks
search box in Google Search, and over time, we’ve noticed that usage has dropped.
To help simplify the search results, we’ll be removing this visual element starting…
Google Search Ranking Volatility Continues October 19th & 20th
Nope, Google won’t let up with its Google Search ranking volatility. We are seeing sites that are showing better rankings one day, only to see those rankings jump back up the next day and continue to see this pattern over and over again. It is like Go…
Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan
Nick Fox is now the new head of Google Search, replacing Prabhakar Raghavan who is moving into Chief Technologist role at Google. Nick Fox has been with Google since July 2003 and is someone we have quoted here for 20 years on this site.
Google To Pause Ads Related To Elections After Polls Close On Nov. 5
Google will temporarily pause ads related to the US elections after the polls close on November 5th. Google said this “is a temporary measure, and we will notify advertisers when this policy is lifted.”
Google Local Service Ads At It Again With Request Competitive Quotes
Google is at it again, double dipping on Local Service Ads clicks, by adding a “Request competitive quotes” button after you have already selected the business you want a quote from. Google is now showing you other competitive to get quotes from, even …
Google Generative AI Snippets Throughout Search Results
Google has been doing a lot with generative AI and I know some of you have seen featured snippets, some knowledge panels, local listings and other forms of generative AI in the search results. Here is an example of Google Search placing generative AI …
Marketing: Win Before You Spend: Pre-Test Creative + Media Sufficiency.
The most important lesson in Marketing is also the simplest: Successful Marketing requires incredible Creative, and sufficient Media weight. Simple, no? Yet, in my experience, it is rare that either part of that equation is understood or optimally executed. This disappointing reality limits the success for your Performance Marketing campaigns, and is death for your […]
The post Marketing: Win Before You Spend: Pre-Test Creative + Media Sufficiency. appeared first on Occam’s Razor by Avinash Kaushik.
Guest Post Sites for Australia
Looking for guest post sites in Australia
Competitor mass-reporting Google Discover content
What can be done?
Google Search Console Winners and Losers URLs Report in Hobo SEO Dashboard
The winners and losers reporting system is designed to work automatically as part of automatic reporting. You can run it on the loaded client form the Hobo Admin menu. In your Google Sheets top menu go to Hobo Admin > Projects: Winners and Losers U…
Search News Buzz Video Recap: Google Shopping Goes AI, Bing Webmaster Tools Updates & Semrush Acquires SMX & Search Engine Land
For the original iTunes version, click here.
Yep, another week, more Google search ranking volatility to report on…
Google Search Tests Article List View Instead Of Carousel
Google Search is testing replacing the article carousel format with a list view format of sort. This shows the articles in two columns with a show more button, instead of a carousel of article cards you can toggle through.
Google Tests People Also Ask More Results Centered Button
Google is testing a more results button with a bit more design, the button expands or refines your query in the people also ask section. Normally you just see a text link that says “more results” but here Google a query and a search icon enclosed in a …