Bing Ads Auto Expanding Sitelinks
It looks like Microsoft is testing search ads that auto expand to reveal sitelinks under those ads within the Bing Search results. You don’t need to click or do anything and the ad will dynamically expand to show more sitelinks underneath the search a…
Google Search Liaison Gets An Assist
Rajan Patel, a VP, Engineering for Search at Google and the Co-founder of Google Lens, is now also offering an assist to Danny Sullivan, the Google Search Liason. For the past several weeks, Rajan Patel’s X profile also was tagged as being associated w…
Early March Google Search Ranking Volatility
I’ve been watching the volatility ever since the unconfirmed February 26th or so ranking volatility when the tools didn’t show much of a spike but the chatter was super high. Well, the tools started to show the spike around March 1st and the chatter i…
Google Products Top Insights Using Generative AI
Google is now using generative AI, and labeling it as such, within the Google Search product details overlay. When you click on a product listing in Google Search, the overlay window has a section called top insights. That section can be generated us…
Google Business Reviews Gain Expressive Reactions
Google now supports expressive reactions for Google reviews on mobile search and maps. This shows up when viewing a Google Business Profile’s reviews on mobile.
Google Search AI Overviews For Movie Reviews
Google is now showing AI Overviews within the movie review summaries in Google Search. Under the review summaries is a disclaimer that reads, “Al overviews are experimental.”
Google Shopping AI Vision Match, Try Out New Looks & Try On Expands
Google announced a number of updates to Google Shopping and Search with AI enhancements and expansions. Specifically rolling out vision match, a new try out new looks feature and expanding the try on feature to more clothing.
CMOs – turn off your paid ads, I dare ya!
How did we get here? The imbalance between short and long-term thinking makes sense on a few levels: We are living through tricky macro-economic times. While not all budgets are being tightened, all without fail are being scrutinised closel…
How To Use AI To Scale Content Marketing With a Lean Team
Description: Scaling content marketing with AI seems ideal until generic AI drafts fall short. Learn how to streamline content execution without sacrificing quality.
Search Central Live is going to Madrid
We’re very excited to announce that Search Central Live is going to Madrid for the first time on April 9!
The event will have a mix of presenters from the Google Search, News, and Partnerships teams and the content
will be del…
Google EEAT Tool (Beta)
The Google EAAT Tool (Beta) by Hobo is a practical solution for generating policy documents that align with Google Quality Rater guidelines. You enter your data into a Google Sheet, and the tool uses that information along with a preset template to cre…
Daily Search Forum Recap: March 4, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google posted new data that says they answer over 5 trillion queries per year…
Google Answers Over 5 Trillion Searches Per Year
Google has posted some fresh data, saying they answer over 5 trillion searches per year. The last time we saw this data was in 2016, when Google was at 2 trillion searches per year and then 1.2 trillion in 2012.
Report: 1/3rd Don’t Use Google Search All That Much
A new report released by Rand Fishkin at Sparktoro with the help of Datos’ panel measure web browser activity showed that about 1/3rd of active web users don’t use Google all that much, by that much it means they only do 1-20X searches per month.
Google Merchant Center Next Updates Product Analytics
Google has made a number of updates to the product analytics section within Google Merchant Center Next. Organic conversions have been renamed to Purchases. Plus, Google lets you specify it’s traffic to PDPsm instead of products, and labels.
Google Business Profiles Create QR Codes For Reviews
Google added QR codes that you can give your customers to quickly leave you a review for your business on Google Search and Google Maps. This can be accessed in your Google Business Profiles under the reviews section.
Google: 10% Of Younger Google Searches Start With Circle To Search
Did you know that 10% of all searches on Google from a younger audience start with Google’s new circle to search feature? That is what Roma Datta Chobey, the Managing Director at Google India, said last week.
How To Use LLMs for Competitive Research and Gap Analysis
Is your content strategy falling flat? Learn how to use AI for competitive research and gap analysis to uncover audience insights, identify missed opportunities, and win more traffic
Daily Search Forum Recap: March 3, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads stopped running for many advertisers over the weekend…
March 2025 Google Webmaster Report
It is time for the monthly Google Webmaster Report. We are now in March as we continue to wait for the first Google core update of 2025. We did have a number of big unconfirmed Google updates, as documented below.