Identify your Best and Worst Clients with the Assessment Chart
Whether you’re a solo freelancer or a manager of an agency, client acquisition is so important to get right. You want clients who suit you and your way of working – not just anyone/everyone. After all, we’ve all heard the advice that you can’t be all things to all people… I recently conducted an exercise […]
Post from Steve Morgan
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer.
10 Ways to Use Images for Link Building
Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.
The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.
The post 10 Ways to Use Images for Link Building appeared first on Kaiserthesage.
In 2 weeks, the marketing and technology worlds collide — Don’t miss it!
In just two weeks, the largest vendor-agnostic gathering of professionals at the intersection of marketing and technology will happen in San Francisco — MarTech: The Marketing Tech Conference. MarTech’s two-track sessions will inspire you with real-life lessons, strategies and tips that…
Please visit Search Engine Land for the full article.
SearchCap: Google Click To Call, App AdWords & Google Dance
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Click To Call, App AdWords & Google Dance appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
App marketers can now upload customer IDs to AdWords for targeting on Google Display Network
The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices.
The post App marketers can now upload customer IDs to AdWords for targeting on Google Display Network appeared first on Search Engine L…
Google gives presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows (for the moment) presidential candidates to post directly into search results. … read more
Google Analytics Filters Referral Spam from Reports Automatically Now
Referral spam has been a pesky little problem for people who like to compile accurate reports with Google Analytics. And it’s been a problem for a long time.
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Google Dance 2016: The recap post
Over 500 search marketers gathered at Google last week for a revival of its annual Google Dance celebration offering food, drinks, fun and knowledge.
The post Google Dance 2016: The recap post appeared first on Search Engine Land.
Please visit Search…
What different consumer groups really want from local business websites
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note!
The post What different consumer groups really want from local business websi…
Google Gives Update On Crawling JavaScript Sites & Progressive Web Apps
John Mueller of Google posted a detailed update on how Google currently handles JavaScript sites (including AJAX) and Progressive Web Apps in their index, crawling…
The Google Dance Was About Webmaster Relations
Last week, Wednesday night during SMX West, Google brought back the Google Dance. It has been several years since Google hosted the event and it finally returned!
SMX West recap: Using search science for keyword research
What role should keyword research play in your search marketing strategy? A very important one, argued SMX West speaker Tony Verre. Contributor Casie Gillette recaps Verre’s tips from last week’s conference.
The post SMX West recap: Using search scie…
Test: Google Local Business Cards With Animated GIFs In Search Results
Mike Blumenthal first spotted this new social sharing feature which Greg Sterling named local business cards in Google.
In short…
Google Analytics Referrer Spam Issue Decreasing?
For around a year, Google has had major issues with Google Analytics referrer spam. It has lingered on for months and months…
March 2016 Google Webmaster Report
This may be one of the largest set of links in my Google monthly recaps ever. Truth is, there weren’t any major algorithm shifts…
Scraping for Content Marketing Ideas & Research
“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]
The post Scraping for Content Marketing Ideas & Research appeared first on Builtvisible.
Google tests clickable phone numbers in organic search results
Google is now experimenting with click to call on the organic side. They’ve done this with ads and local before.
The post Google tests clickable phone numbers in organic search results appeared first on Search Engine Land.
Please visit Search Engine…
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.
Basic SEO training: don’t over-optimize
In our Basic SEO training we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that your shouldn’t over-optimize: Can’t view […]