WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs

Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads. WordStream, a PPC platform designed specifically f…

Live @ SMX East: The Coming “Entity Search” Revolution

Yesterday, at Google’s 15th birthday celebration Google revealed its new “Hummingbird” search algorithm. Many observers believe that this may be the most significant change that Google has made in years—and it’s a change no serious search marketer can afford to ignore or overlook….

Please visit Search Engine Land for the full article.

“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system. While Google had encrypted the data two years ago for searches performed by users signed in to…

Please visit Search Engine Land for the full article.

Local Voice Search Wars And The Opportunity For Businesses

Since the official inception of mobile voice search with Apple’s launch of Siri in 2011, consumers, search professionals and businesses have watched for the rise of voice search in local. Despite Siri’s initial inadequacies and obvious voice recognition challenges, savvy multitasking…

Please visit Search Engine Land for the full article.

SEO Talent In High Demand — How To Hire An SEO

Quality people to fill high-profile SEO jobs are in high demand. There is a talent war ongoing between advertisers and tech companies that compete ferociously for SEO people who have data science knowledge. That talent is scarce and comes at a premium …

Bing(ing) It On At A Seattle Seahawks Football Game [Photos]

I’m not sure why I was surprised to see a small army of uniformed Bing reps standing around a big booth before the Seattle Seahawks game this past Sunday at CenturyLink Field in Seattle. After all, Bing has been sponsoring the Seahawks for a few years now. The players wear Bing logos on their…

Please visit Search Engine Land for the full article.