The Google HCU Helpful Content Update & Helpfulness
Get Early-Bird Access to the new EEAT tool! Google’s Helpful Content Updates are a series of algorithm changes designed to ensure search results are more helpful and reliable for users. “It is now part of a “core ranking system that’s…
How to Repurpose Your Content With AI — Whiteboard Friday
Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content. In this episode of Whiteboard Friday, Caitlin walks us through how AI can hel…
The Search Analytics API now supports hourly data
A few months ago, we announced an improved way to view
recent performance data in Search Console.
The “24 hours” view includes data from the last available 24 hours and appears with a delay of
only a few hours. T…
How Aiming to Meet the Needs in Section 2.5.2 of the Google Quality Rater Guidelines triggers a compliance Domino Effect
Get Early-Bird Access to the new EEAT tool! When Google released the updated Search Quality Evaluator Guidelines on January 23, 2025, many site owners zeroed in on high-level E-E-A-T and content quality. Fair enough. However, one of the most quietly po…
Google Refreshes Its Merchant Opportunities Report
Google announced it has refreshed its Shopping tab listings report which it initially launched in November 2022 and renamed it to the Merchant opportunities report. The refreshed report now includes details about payments methods and store ratings, Goo…
How to Close the Gap Between SEO Recommendation and Execution
Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.
Using AI to generate great SEO titles and meta descriptions
You need compelling titles and meta descriptions to attract visitors from search results and encourage users to click. Manually writing these elements for every page can be quite challenging. Generative AI can streamline this process by automating it. However, you should check the AI-generated suggestions critically. This post will show various methods for generating effective […]
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Apple Intelligence Raters Guidelines Leaked
On Friday afternoon, Danny Goodwin covered a 170 or so page PDF that Search Engine Land received from an anonymous tip named “Preference Ranking Guidelines.” It looks to me similar to the Google Quality Raters guidelines that continuously leaked until …
Google Search Video Ads
Google can show search ads with video formats. I mean, Google has been doing this for a while now, but they are kind of rare to see. This latest one is a video ad from Adidas.
Copilot Search in Bing Now Officially Live
After initially going live on Wednesday morning, Microsoft did not officially announce the launch of Copilot Search in Bing until late Friday afternoon. Microsoft said, “Copilot Search seamlessly blends the best of traditional and generative search tog…
Google Search Relevant Topics
Google has a new search refinement or expansion feature they are titling “Relevant topics.” This reminds me of People also ask, Things to do, and the other ways Google tries to get you to search more after conducting your first search.
Google: Hreflang Tags With 301 Redirects Are Probably Okay
Google’s John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay. But you probably also want to automate the process of setting up those hreflang tags so that there is no redirect.
Search News Buzz Video Recap: Google Post Core Volatility, Brand Ranking, Reddit AI Translations & Google Ads Double Serving
This week, we covered some more Google Search ranking volatility, post-core update. I also posted some polls on the Google March 2025 core update. Google said they do not have a brand ranking system. Google is ranking AI-translated Reddit results…
Google Responds To Comprehensive PMax Report
Mike Ryan put together the single most comprehensive third-party report on Google Ads Performance Max campaigns. It is free, super detailed, easy to read and chock-full of useful information. And guess what, Google’s Ginny Marvin responded to some of …
Bing Tests Ad Labels Not In Blue
Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples of those ads labels without the blue, but rather normal black text and icons on white backgrounds.
Google To Subscribe To Your Emails To Find Content For Your Search Listings
Google sent out a notification that it will automatically opt you into using content from your email campaigns to help Google know what to show in Google Search, Shopping, and Maps. It will look for content around new arrivals, sales or ongoing promot…
Bing Tests Pill Favicon Design & Sitename Changes
Bing is testing a pill-shaped favicon design, like Google did a lot last year, and showing both the site name and the favicon in the pill design.
Bing Related Image Search Box
Microsoft seems to be testing a new related image search box in the main web search results in Bing Search. I personally cannot replicate this, which I take as a sign that this is a test.
Daily Search Forum Recap: April 3, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We are seeing more Google Search ranking volatility kick off yesterday…
Google April Post Core Update Ranking Volatility Heats Up
We are less than a week after the Google March 2025 core update finished rolling out and we are seeing some heated volatility again, maybe more heated than what we saw during the last core update.