Google Ads Al Max Replaces Search Max In Google Ads
Google seems to be renaming Search Max to AI Max within the Google Ads interface. The new wording for this says, “Al Max for search campaigns.” Then there is a toggle to turn on “Optimise your campaign with Al Max” with a beta label.
Google On How Googlebot Crawling Has Changed Over The Years
Gary Illyes from Google described how search engine crawlers have changed over the years. This came up in the latest Search Off the Record podcast with Martin Splitt and Gary Illyes from Google.
Some Seeing Google Ads Channel Reporting For Performance Max
Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about a month ago, after hearing leaks of it weeks prior and …
Google: Page Needs To Be Indexed To Be Shown In AI Mode
Google has once again confirmed that in order for Google to show your content as a citation or link in AI Mode, it generally needs to be crawled and then indexed by Google. This is the same thing for a page to be shown in Google Search, Google AI Over…
The Accessibility Advantage — Whiteboard Friday
Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.
Google Search Ranking Volatility Heats Up May 29th
Google Search ranking and results have experienced increased volatility over the past 24 hours or so – the search results are heating up. I am noticing an uptick in SEO chatter within the industry and also some of the tools are showing increased search…
Google Updates When Local Questions & Answers Display
For the past several months, we’ve been seeing signs that the Google Maps and local questions and answers feature is being phased out. Well, it seems like it is not going away but rather changed when it does and does not show.
Google: Ads Can Show Above/Below or Within AI Overviews But Not Both At Same Time
Ginny Marvin, Google’s Ads Liaison, confirmed on X that ads can show above/below the AI Overviews or within the AI Overviews but not in both positions at the same time. She wrote, “Your ad could trigger to show either above/below AIO or within AIO, but…
Google Ads To Allow Melatonin Ads Beyond US & Canada
Google is updating its Unapproved Substances section of the Healthcare and Medicines policy in June to allow the promotion and serving ads for Melatonin. This is currently allowed in the U.S. and Canada, but will now be allowed beyond.
Google Search Results Light Background Shadow Color On Hover
Google is testing another search results snippet hover effect. This one will color the background a light gray shadow like color. We’ve seen variations of this before (see articles below).
Bing Tests Related Searches Alternative Texts
Microsoft is testing using alternative names and titles for the related searches section within the Bing Search results. I was able to trigger four alternatives to the normal related searches header.
Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]
Struggling to prove content’s revenue impact? Learn a practical audit framework to trim waste, forecast ROI, and show content’s true business value.
Daily Search Forum Recap: May 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s CEO, Sundar Pichai…
The beginner’s guide to SEO reporting
When you work on your site’s SEO, reflecting on those efforts should be part of your ongoing strategy. Whether it’s for a client, your manager, or your team, creating an SEO report is the best way to do so. This helps you justify your efforts, keep track of performance and figure out what needs to […]
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How To Read Patents For SEO
Seems like everyone wants to be the first to read some fantastic patent and discover the secret to Google’s algorithms. If only it worked that way. If only it were that easy. If only some people weren’t consumed by hubris, announcing great …
Google’s Sundar Pichai Doesn’t Think Web Publishing Is Dead
Nilay Patel of The Verge had a great one-on-one conversation with Sundar Pichai, Google’s CEO. Nilay did put on the pressure around how the changes with AI Overviews and AI Mode in Google Search are impacting publishers in a very negative way, but Sun…
Google Business Profiles Chat Clicks Performance Analytics
Google added a new type of data point to the Google Business Profiles performance reports named Chat Clicks. Chat clicks show you how many people are clicking over from your chat conversations in the local and maps results within Google Search and Maps.
Poll: Most SEOs Are Scared About Google AI Mode
With Google rolling out AI Mode in the US and calling it the future of Google Search, many SEOs are worried about how organic search will lead traffic and conversions for their business and their clients. Well, a small poll showed that most SEO are sca…
Google Search Products Third-Level Overlay With Store Pricing & More
Google Search now lets you see the pricing history and pricing details, including more store details of a specific product, directly from the search results. When you click on the three dots in the product secondary overlay, you get this third-level ov…
Google Search Products Third-Level Overlay With Store Pricing & More
Google Search now lets you see the pricing history and pricing details, including more store details of a specific product, directly from the search results. When you click on the three dots in the product secondary overlay, you get this third-level ov…