New Google Knowledge Panel Business Photo Shenanigans
Google, never particularly transparent about how to get the photos that you want to show in your Knowledge Panel, seems to be throwing another curve ball to local businesses (h/t to Lance Moore at Uptick marketing in Birmingham and Destin). While the image that you chose as a profile photo might show, now when you … Continue reading New Google Knowledge Panel Business Photo Shenanigans →
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Google Showing New Local Inventory Ad Entry Points
Google Local Inventory Ads have been around for several years. They have traditionally appeared as ad units delivered in response to product searches. Nicolai Helling, a senior consultant at UDG United Digital Group, points out a new format, perhaps in testing, that embeds the inventory search function directly into the Knowledge Panel and Map listing … Continue reading Google Showing New Local Inventory Ad Entry Points →
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SearchCap: Google PLA changes, hotel search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google PLA changes, hotel search & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Feed your search marketing obsession at SMX East
You can register for SMX East any time and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300! This year, SMX celebrates 10 years as the most comprehensive search engine marketing conference on the planet. Attend for…
Mobile marketing AMPlification: Content, performance and measurement
What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
The post Mobile marketing AMPlification: Content, perfo…
Earned engagement and fragmented audiences: kickstart your process in the enterprise
Need to supplement your PR efforts to capture the parts of your audience you’re not yet reaching? Columnist Garrett French shares his company’s process for testing content and expanding into valuable niche publications.
The post Earned engagement and …
Rotating ad copy: What traffic are you missing out on?
Want to see where your ad tests are finished, and what traffic you’re losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has a script for that.
The post Rotating ad copy: What traffic are you missing out on? appeared first on Search …
Google offers new hotel search filters, deal labels and airline price tracking
New tools are intended to respond to increase in mobile travel traffic and bookings.
The post Google offers new hotel search filters, deal labels and airline price tracking appeared first on Search Engine Land.
Please visit Search Engine Land for th…
Google rolling out major change to PLAs for broad product queries, among other Shopping updates
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
The post Google rolling out major change to PLAs for broad product queries, among other Shopping updates appe…
Facebook ad targeting: every possible option available [infographic]
A couple weeks ago, a “simplified” Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into one megabox.
5 things to do after a hack
Even if you try your utmost best, chances are hackers will find a way to hack your site. Following our WordPress security article, I’ll show you five things you should do right after you find your site to be hacked. Some of those things you should probably do before it even happens! 1. Understand what just […]
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.
Bing Holds Agency Awards
It looks like Bing is holding an Agency Awards event on September 15th in New York City. Bing launched the domain bingagencyawards2016.com and yesterday posted on Twitter the introduction to the event…
Google Analytics Tests New Design?
Antonino Bologna posted on Twitter a screen shot of what looks like a new user interface and design for Google Analytics.
Here is a picture of what Antonino shared:
You can see, the interface is much more subtle…
Google Maps Brings Back Reviews From “A Google User”
In 2012, Google did away with anonymous Google Maps reviews from “A Google User” or at least they did with some bugs here and there but for the most part, you did not see reviews from anonymous users…
Google AdWords Emailing Advertiser: Made For Mobile.
The other day, Google emailed me on my AdWords account that “35% of people who saw ads for your ‘RustyBrick’ campaign were on smartphones…
Google AdWords Tests Percentages Instead Of Stars For Reviews
Peter Lavelle from Pure FX informed Search Engine Land that Google AdWords is testing showing percentages instead of X out of five stars for the AdWords reviews extension.
So in this example, when he searched for [foreign exchange] in Google UK…
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How to find copyright free images with Google Image Search and other resources
Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images.
Case Study in SaaS Marketing: How Help Scout creates content that works
As a SaaS company, Help Scout needs to compete in a crowded market. Irina Nica shows how their content marketing efforts are focused and drive results.
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Event Recap: Get Mobile & Local Right
If you’re still championing that 2016 is “the year of mobile,” we’ve got a not-so-big surprise in store for you. Mobile has already weighed anchor, stormed the shores, and been crowned king in the domain of search. Long live mobile. But, what about other promising trends prompted by this change?…
The post Event Recap: Get Mobile & Local Right appeared first on Seer Interactive.