The Q* Metric – Google Quality Score
This is a preview of Chapter 3 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free.
Read the full article here The Q* Metric – Google Quality Score © Copyright 2006-2021 Shaun Anderson
Topicality (T*) or The ABCs of Relevance in Google SEO
This is a preview of Chapter 2 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free.
Read the full article here Topicality (T*) or The ABCs of Relevance in Google SEO © Copyright 2006-2021 Shaun Anderson
Redesigning onboarding for impact: A service design approach
First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasn’t working. Using journey mapping and service blueprints, we redesigned the experience to be faster, clearer, and more supportive from the start. Here’s how […]
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Google June 2025 Core Update Leading To Some Partial HCU Recoveries
It has now been ten days since the Google June 2025 core update began rolling out. It will probably take another ten or so days to finish rolling out, but we are seeing signs that some sites affected by previous core updates and helpful content updates…
Google Search Console Performance Report Average Position Bug?
Google Search Console may have a weird glitch in the performance report average position data. For some reason, many are seeing huge declines in average position in the chart but when they look at their rankings in Google Search, everything seems normal.
Google Search Ads People Also Consider Carousel Format
In February, we covered the new Google Ads “people also consider” ad format for sponsored search results. Then, on mobile, it was in a list format. Now, Google is testing a swipable carousel format for these people also consider ads.
Google Business Profiles Drops Utility Bill As Evidence For Appeal
Google has removed from the Google Business Profiles help documentation the ability to use a utility bill as evidence for submitting an appeal. I am not sure why it was removed, maybe it was too easy to spoof by finding a copy online and editing it?
Google AI Mode Comes To Circle to Search and Lens
Google announced yesterday that AI Mode now works with Circle to Search and Google Lens. Google’s Rajan Patel wrote on X, “Today, we’re taking your visual searches to the next level with two new capabilities.”
Redesigned Shopify onboarding: thoughtful UX, real impact
Today we’ve launched a redesigned onboarding experience for Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step to long-term success. A new onboarding, designed with care We’ve simplified the setup process, removed unnecessary […]
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How Google Works in 2025
This is a preview of Chapter 1 from my new ebook – Strategic SEO 2025 – available to download free.
Read the full article here How Google Works in 2025 © Copyright 2006-2021 Shaun Anderson
Strategic SEO 2025 – Free SEO Ebook
Download my latest SEO Ebook for free.
Read the full article here Strategic SEO 2025 – Free SEO Ebook © Copyright 2006-2021 Shaun Anderson
Google: Order Of Disavow Link File Does Not Matter
Google’s John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in real time, it is crawled and then taken into account as Google crawls the web.
Be Careful With Google When Publishing AI Content
A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites that overdid it with AI-generated content and saw their Google rankings massively…
Google Ads Defends Hidden Search Terms As Solely Privacy Driven
Ginny Marvin, Google’s Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, “the threshold increase was solely privacy-driven.” She added this was a question she asked when she was j…
New Google Search Console Discussion Forum Search Appearance Filter
Google Search Console now gives you the ability to track the performance of your Discussion forums rich results within the Google search results. Google added a new search appearance filter for Discussion forums that you can select and filter on.
Google Ads Generating Fewer Clicks? Why?
The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?
Are AI Overviews Worth Pursuing? — Next Level
In this edition of our educational Next Level series, Meghan covers practical strategies for analyzing whether AIOs are worth going after, how to redefine success, and how to adjust your content strategy in an ever-changing SERP landscape.
Google AI Mode Shows Different Sources For The Same Query
It seems that the links/citations you see in Google AI Mode can be very different when you search on desktop versus mobile. In fact, it seems like the sources can differ even if you try the same query on a different desktop browser.
Google Ads To Update Its Political Content Policy
Google will be updating its political content policy this month, if not already. Specifically, the content on the Google Ads Political content policy page and Election Ads verification page will be revised.
Google Ads Editor Version 2.10 Is Out With 20 New Features
Google has released the new version of Google Ads Editor, version 2.10. This version has over 20 new features, which is a lot of a version update for Google Ads.