Google Ads Turns Of Personalization, Remarketing & Conversion Tracking
Google is notifying some advertisers that they do not comply with Google’s EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads, remarketing and conversion tracking functionality.
Google Search: Help Me Shop In AI Mode
Google is testing a button to drive more people into AI Mode for shopping help. The button is labeled “Help me shop in AI Mode.” When you click on it, it takes you into AI Mode with the AI Mode shopping experience.
Google AI Mode Expands To The UK
Google has now expanded AI Mode to UK users after bringing it to India last month and the US fully the month prior to that. Google said, “Starting to roll out in the UK today, you’ll see it appear as a tab on your Search results page, and in the Googl…
AI Generated Google Business Profiles Menus
Google seems to be testing using AI to summarize the menus for local restaurants within Google Search and Google Maps. I believe it still shows the real menu but will add above and between it, AI summaries of those menu items.
Google Hotel Local Pack Tests Website Link On Mobile
A bit over a year ago, we saw Google testing a website link in the hotel local pack on desktop search. Now it seems Google is also testing it on mobile search, unless it was like that then and we didn’t see the mobile version.
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Updated llms.txt: More control for future discovery
AI tools are changing how people discover your website, and not always in the way you’d want. They might surface old blog posts, low-priority pages, or content that no longer reflects your brand. That can confuse users, damage trust, and dilute your expertise. That’s where llms.txt comes in. And now, you can personalize it. Choose […]
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Are Reviews Shaping What LLMs Say About My Local Business?
Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated reco…
Establish Your Brand’s Ground Truth Record in the Age of AI
Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice for this process is Google Gemini Pro 2.5 Deep Research. This assistance he…
Disambiguation Factoids for Third Point Emergence Failure in Generative AI
Is AI confusing you with someone else? Generative AI can ruin your reputation through mistaken identity. Learn how to protect your brand with this guide to the AI disambiguation crisis.
Read the full article here Disambiguation Factoids for Third Point…
Inference Optimisation – Positively Influencing the Third Point Emergence in AI
This guide details a powerful, three-step strategy for AI Engine Optimisation (AEO) that moves beyond traditional SEO.
Read the full article here Inference Optimisation – Positively Influencing the Third Point Emergence in AI © Copyright 2006-202…
Daily Search Forum Recap: July 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We had even stronger Google search ranking volatility over the weekend…
Google Search Ranking Volatility Was Heated This Weekend – Reversals?
I know I just reported on the super-heated Google Search ranking volatility week we had, and how the post-core update seems more unstable than during the June 2025 core update. However, we are now seeing even more volatility over the weekend, with some…
Google Business Profile Attributes With Confirmed By Percentages
Google seems to be rolling out a new Google local feature for Google Business Profiles that shows if the attributes listed by the business are accurate. Now, Google can show the percentage of users who confirmed the attribute actually exists at that bu…
Google Search Central Deep Dive 2025 Indexing Slides
Google had it Google Search Central Live event in the Asia-Pacific region last week. It was a three day event, as opposed to the normal half day events it has held in the past. In any event. Jason Mun was there and posted all the slides from “Indexing…
Google Search Swaps Three Dots With Question Mark For About This Site
Google seems to be testing replacing the three vertical dots next to the search results snippets with a question mark icon. Clicking on that triggers the about this site feature.
Google Local Service Ads Message Leads Now More Expensive?
Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is “typically priced lower than the corresponding phone lead price, although that’s…
Thanks To AI, Websites Can’t Die
Learn why your website is essential in the age of AI and misinformation. This guide shows how to build it as the Canonical Source of Ground Truth to master E-E-A-T and secure lasting digital trust.
Read the full article here Thanks To AI, Websites Can&…
Google Post Core Update Volatility, AI Overviews Kills Clicks, Google Ad Revenue Climbs & More SEO and PPC
This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study on AI Overviews shows clicks significantly drop when AI Overviews are on the…
Google Search Ranking Volatility Remains Heated Spiking Thursday
As we reported earlier this week, Google Search ranking volatility was more heated (and for longer) after the Google June 2025 core update completed than during the core update. Well, that volatility continues and it is not just the tools but the chatt…