Google’s Danny Sullivan Defends Reducing Length Of Search Snippets
Image credit to Shutterstock
Yesterday we reported that Google cut down the search snippets length by about half just a few months (December) increasing it to 320 characters…
Yoast SEO 7.5: Привет, Россия
The Russian language is huge; 265 million people have Russian as their first or second language, making it the world’s eighth most used language. What’s more, according to W3Techs Russian is the second most used language online — following English by a huge margin. As of today, all of the Russian language WordPress users can […]
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Multiple Domains vs Single Domain Strategy to Build a Stronger Domain
For long-term SEO value, is it better to have one single domain or to split out your websites in to multiple niche domains? In this post Polly Pospelova dives in to this question and shows the pros and cons of each approach.
Post from Polly Pospelova
Search is more than Google: Mastering vertical search optimization
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.
Please visit Se…
Bing is latest to ban cryptocurrency ads
The updated financial product and services policy will take effect in June.
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Tejas Thakkar – The Search Community Honors You
This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.
Tejas Thakkar is 35 years old, he was actually born on April 1st, which can be fun. He lives in Mumbai…
Google Maps To Notify Customers When Businesses Respond To Reviews
Google announced on Twitter a small feature in the Google Local space that they will soon begin notifying via email when a business responds to a review you left them on Google Maps…
Google Forums Has Private Replies
Google posted a very generic how we help webmasters blog post the other day during Google I/O. One thing Danny Sullivan pointed out on Twitter that the forums has a way for people to reply privately without others seeing it…
Google Cuts Down Search Snippets By Half
Google increased the max characters shown in the search results snippets box to 320 characters but now it seems Google has cut it down to 160 or less characters over the past week…
Google: 15% Of All Queries Are Still Never Seen Before
Since 2013, Google has been saying 15% of queries are new and never seen before by Google. The interesting part, this is five years later and the stat has not changed…
Is A Google Search Algorithm Update Brewing?
I am seeing some very limited and niche chatter around a possible Google algorithm and search ranking update starting over the weekend. There is chatter at both WebmasterWorld and Black Hat World Forums with folks noticing ranking changes and traffic …
SearchCap: Google shorter snippets, Google review notifications & paid search tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Improving e-commerce text ads with ad customizer data feeds
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.
Please visit Search Engine Land for the full article.
Please vis…
Google confirms it shortened search results snippets after expanding them last December
Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted.
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Annelieke’s analytics: What are dimensions and metrics in Google Analytics?
Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete […]
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Guide to paid media management software
Compare 9 leading vendors and get tips for evaluating and purchasing.
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Four ways to boost SEO in just 5 hours
Good SEO practice is the difference between getting your site ranked as high up the search results and possible, and reducing the chance of a click through to your site. It can be frustrating to spend a great deal of time and effort on SEO and not see the results. Pius Boachie shares some tips you can quickly implement to make a difference.
Improve paid search lead-gen with cohort analysis
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.
Please visit Search Engine Land for the full article.
Please vi…
Google to notify those who leave reviews when business owners respond
The new feature will be rolling out over the next few days.
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Driving calls with PPC: 5 mistakes most search marketers make
Bridging the online-to-offline gap poses challenges when using paid search to drive calls.
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.