Google’s exact match close variants expand again: Now include same meaning variations
Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.
Please visit Search Engine Land for the full article.
SearchCap: Google says yes to reviews from Yelp, Google Maps, algorithm change impacts local search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Marking 10 years of DuckDuckGo: From Search Engine to Privacy Company
We mark 10 years of DuckDuckGo: from search engine to privacy company. DuckDuckGo doesn’t track searches, doesn’t create user profiles, and shows the same results to everyone. It reveals pages on which you’ll be tracked and scores them for privacy. In light of recent privacy scandals, we may just need more companies like DuckDuckGo, who are working to make the internet a safer, more transparent, space – one that is led by the rights of users, rather than the desires of advertisers.
What I have learned managing a marketing meetup
Want to know what it takes to run a digital marketing event or meetup? Read about everything you need in this handy guide from Gustavo.
Post from Gustavo Pelogia
Google: Don’t Publish Articles On How To Break Our TOS & Guidelines
Google’s John Mueller said on Twitter that he finds it awkward when he reads articles and how-to guides on techniques on breaking Google’s terms of service (TOS) and their webmaster guidelines. He replied to an article written on Search Engine Journal…
Google Datasets Search – Searching Large Dataset Databases
Yesterday, as everyone is reporting, Google launched Google Dataset Search. A way to search datasets from environmental and social sciences, government, and ProPublica-style news organizations. The cool thing is this is all powered from the datasets …
Google: You Can Place Your Company Reviews From 3rd Parties On Your Web Site
Google’s John Mueller said he doesn’t see an SEO problem with taking reviews left about your company on Google Maps, Yelp and other third party web sites and copying some of them or all of them to your own web site to showcase them. He said the one th…
Google Search Ranking Update Brewing? Early Signs Of Algorithm Shifts.
I am seeing super early signs of a Google search algorithm update brewing right now. There is some early limited chatter as of early this morning in the forums and on social media. Some of the automated tracking tools also are picking up changes, whil…
Using Voice Search to Transform Your Local Search Strategy
Live Webinar: Tuesday, September 11, at 1:00 PM ET (10:00 AM PT)
Please visit Search Engine Land for the full article.
New tactics to improve your Facebook reach
Last week, I posted an article about the current status concerning Facebook traffic. I shared the fact that for Yoast.com, the Facebook referral traffic is decreasing. I also asked you all whether or not you noticed something similar and invited you to share your tactics to deal with such a decrease. You left lots and […]
The post New tactics to improve your Facebook reach appeared first on Yoast.
What We Learned in August 2018: The Digital Marketing Month in a Minute
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The average Briton spends over 2 hours online per day
Several fascinating findings were revealed in Ofcom’s annual review of the UK communications sector.
6 ways the August core algorithm update impacted local business
Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update.
Please visit Search Engine Land for the full article.
Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website
The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google’s guidelines.
Please visit Search Engine Land for the full article.
Google Doubles Speed Of Some Search Results Via Service Workers
Google has doubled the speed of searches done on Chrome for Android through a technology named Service Workers. This lets Google cache repeated searches and serve them up twice as fast to some searchers.
Google Did Not Turn 20 Years Old Just Yet
A lot of sites are reporting Google has turned 20 years old, but the truth is, Google has not yet officially turned 20. Google officially celebrates their anniversary on September 27th, although they have done it on September 7th before.
Google Tests Expandable Top Stories List View
Google is testing a way to load more stories in the top stories section where Google shows a list view versus a carousel. Of course, with the carousel look, you can swipe left to right through stories but with the list view, you are only given so many…
Google Search Console Is Out Of Beta But More To Still Come
Yesterday we reported that Google began directing users by default when they login to Google Search Console to the beta version instead of the old version. Well, several hours after we reported that, Google announced Google Search Console is now out o…
New Google Search Console Adds Live URL Inspection Tool & Manual Actions
As you know, Google has graduated the Google Search Console out of beta and with that, added a new live feature for the URL Inspection tool and also brought in the manual actions section into the tool. Google also cleaned up the side bar navigation to…
SearchCap: Google launches Google Dataset Search, insider look at SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Best tools for monitoring backlinks
A great link building strategy works wonders for the SEO performance of a website. If not monitored properly, the presence of bad quality links on the website can ruin the online reputation of the site as it can be identified as a black hat SEO move. In this post, we review some of the top SEO tools for monitoring backlinks.