Double down on speed optimization with these 9 advanced tips
Does your site have a need, a need for speed? Here’s a breakdown of Google’s PageSpeed Insight Rules and best practice advice on optimizing web pages for greater speed performance.
Please visit Search Engine Land for the full article.
Annelieke’s Analytics: Secondary dimensions in Google Analytics
Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to […]
The post Annelieke’s Analytics: Secondary dimensions in Google Analytics appeared first on Yoast.
After Google manual actions expire, algorithms may handle some of those site penalties
Google has confirmed again that manual actions, human-driven search penalties, can expire over time.
Please visit Search Engine Land for the full article.
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.
Please visit Search Engine Land for the full article.
What have You Done with your SEO Skills?
While setting this blog “no index” for Google and blocking Google technical services from managing the website activity, I was reminded of my precarious public status in SEO years ago. As a competitive webmaster, I loathe public scrutiny of my activities. Like everyone, I have professional projects, passion-based projects and activities, and legacy projects and […]
Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice
The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform.
Please visit Search Engine Land for the full article.
What Google’s E-A-T score means for ecommerce
When it comes to ecommerce, shopping pages are of primary concern, and E-A-T functions differently for them than it would for a blog post. A high quality ecommerce site doesn’t just feature authoritative text, its features and functionality are built with E-A-T in mind.
SearchCap: Take our Amazon survey (please!), SMX Advanced session recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Advertising on Amazon? Take our survey and win a ticket to SMX!
Five minutes of your time could earn you an All Access Pass to any SMX conference in the U.S.
Please visit Search Engine Land for the full article.
Google’s John Mueller: I’m Not A Fan Of The Anonymous Queries Reporting Change
We covered the change to the Google Search Console performance and search analytics reports several times here, where Google dropped the anonymous queries figure from the sum of the overall queries filtered output. This resulted in a ton of confusion …
Google Research Team Wants To Interview You On Google Search Console
Google posted on Twitter that the Google Research team is looking to gather some names of webmasters to interview about their experience in using Google Search Console. Google created a short survey form so you can be added to the list of people who t…
Google Shows Multiple Featured Snippets In Grid
Google can show a featured snippet from multiple sources, we covered this before, but here is a slightly new look at how Google may show it. You can see for car reviews, Google will pick up snippets from three different sites with some useful informat…
Google Ads Expands Exact Match To Include Same Meaning Of Words
Google Ads has quietly expanded how exact match works by also including keywords in exact match to include close variations that share the same meaning as your keyword. This was first reported by Ginny Marvin at Search Engine Land who covered this in …
Google: Manual Actions Still Expire & Sometimes Algorithms Take Over
Google’s John Mueller reminded us on Twitter that manual actions still do expire, we knew this from 2011. He also added that sometimes when they expire, they might not come back as a manual action because an algorithm might deal with it in the future….
Google: White Space Pushing Content Down Is Not An SEO Issue
Google’s John Mueller said on a webmaster hangout this morning that white space pushing content down for design and layout purposes is not an issue for SEO or ranking in Google. He said the issue really revolves around having ads where it is hard to fi…
Search Buzz Video Recap: Google Algorithm Update, Search Console Out Of Beta, Google Ads Exact Match Expanded & More
This week, Google seemed to have rolled out a small search algorithm update on Thursday – we are still tracking it. Google Search Console is now out of beta…
A closer look at Chrome’s User Experience Report
Google’s Ilya Grigorik offered this breakdown at the SMX Advanced event in June. Here’s a refresher.
Please visit Search Engine Land for the full article.
SMX Advanced 2018 – Keynote with Ilya Grigorik of Google
A session recap of the SEO keynote with Google’s Ilya “the internet plumber” Grigorik at SMX Advanced
Please visit Search Engine Land for the full article.
First things first: writing content with the inverted pyramid style
Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. Don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some types […]
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How Brands Integrate Content on their eCommerce Category Pages
One of the most frustrating parts of optimizing eCommerce category pages—both product listing pages (PLPs) and intermediary category pages—is that there is no one-size-fits-all solution for how to add content to category pages.
If you add too much content that isn’t necessary on the page it could disrupt the user experience.…
The post How Brands Integrate Content on their eCommerce Category Pages appeared first on Seer Interactive.