Search News Buzz Video Recap: Google Platform Properties Live, Google Ads Lead Journey Mapping, Microsoft Ads, ChatGPT Ads & More SEO
This week, yep, we had more ongoing Google Search volatility but a calming period on Wednesday. Google has rolled out the platform properties to track X, YouTube…
Microsoft Ads Predictive Matching Moving To Search Term Matching
Microsoft Advertising is moving its Predictive Matching targeting option to Search term matching within AI Max. Microsoft added a note to various help document pages about the change, it says:
Blocking Internal Search Results Not In Google Guidelines Anymore But…
In the latest Search Off the Record podcast, John Mueller from Google said that it is no longer in the Google Guidelines, now Google Search Essentials, that you must block Google from accessing your internal search results pages. He added that you lik…
Google Ads Insights Carousel
Google Ads may be rolling out a new design for its insights section where it gives you the “Top things to know today.” This new interface for this section is in a carousel format, where you can toggle through the various automated insights that Google …
ChatGPT Ads Business Agent Conversation Campaign Type
OpenAI is testing a new campaign type named Agent, which allows you to send ChatGPT searchers and users to a Business Agent conversation. So instead of just going to your website, you send them into a chat experience on your website?
Google Local Service Ads To Require D-U-N-S Numbers For Some
Google has begun alerting some advertisers that it will soon require D-U-N-S numbers for businesses and users to be verified. Verification is required for select verticals and users in the US. And honestly, getting a D-U-N-S numbers for some businesses…
Google Business Profiles Products Are Stuck In Pending Status
Google has yet another bug with the Google Business Profiles platform. This one is with products being placed in “Pending” status, new products and old products, I believe. This started a couple of days ago and the issue still seems to be lingering, or…
Google Related Searches Based On Your Browsing
Google is now testing showing related searches based on your browsing. I suspect this is based on your browsing history on Chrome, beyond what you may search for in Google but based on what pages you browse.
Google Shopping Ads With AI-Generated Descriptions
Google is now testing AI-generated descriptions on shopping and product ads. We saw this with normal sponsored results earlier this month, Google confirmed it was a small test then, and now we are seeing it on shopping ads.
Almost Half Of Google Searches Have AI Overviews & Climbing
Doesn’t it feel like you are always seeing AI Overviews at the top of all your Google Search results? Well, new data from Similarweb says that AI Overviews show up for about 43% of all queries. Meanwhile, Semrush data has it at about 48% of all querie…
Google Blames Website For Race Based AI Overview Response
Normally, I wouldn’t cover political topics like this, but with Google trying to copyright its search results, including AI Overview responses, I thought it was appropriate. Google responded to complaints about a race-based AI Overview answer, blaming…
Google: Offline Conversions With GBRAID URL Parameter Help Doc
Google has a new help document in the Google Ads support area on how to set up offline conversions using GBRAID. A GBRAID URL parameter (&gbraid=xyz) is a privacy-preserving identifier used to measure ad performance.
Google Discover Tests Read Later Queue Carousel
Google is testing a new carousel at the top of the Google home page on mobile for Google Discover. It is a carousel of content that is titled “Read Later Queue,” and it comprises articles you saved to read later.
Bing Ads Revenue Up 10%
Microsoft reported its fourth-quarter 2026 earnings, showing that its search and advertising revenue was up 10%, indicating its ad growth was 2 points lower than the previous quarter. The previous quarter it was up 12%, before that up 10% before that, …
Daily Search Forum Recap: July 29, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console platform properties is fully live, it is cool…
Google Platform Properties Now Fully Live
Earlier this month, Google announced platform properties, a way to see content that you manage but on third-party platforms, including social platforms and video platforms. So if you have an account on Instagram, TikTok, X and/or YouTube, you can claim…
The Problem With unavailable_after – Google Might Not See Updated Dates
Google supports the unavailable_after meta attribute, which will tell Google not to show this page in search results after the specified date/time. The problem with this, is that if you try to change the unavailable_after date later, Google might not …
Bing Testing Pricing On Product Images
Microsoft seems to be testing showing pricing on the product images within the Bing Search organic results. Normally, Bing would show review stars on the product images and, below the image, show the price. I should note that I am also seeing two rows…
Google Ads Target CPA & Target ROAS As Explicit Bidding Strategy Options
The Google Ads interface now shows Target CPA and Target ROAS as explicit bidding strategy options in the drop-down of bidding options. We knew this was coming, as it is supported in the new version of Google Ads Editor 2.13 and all the other recent c…
Google Search Doesn’t Publish Precedence For Metadata In Conflict
Google’s John Mueller confirmed it has not and likely won’t publish publicly Google Search’s defined order of precedence for metadata reconciliation. In other words, if you have conflicting signals you are sending Google, which signal trumps the other….