Why Google Cache lies to you and what to do about it (if anything)
You shouldn’t panic if you see weirdness in the Google Cache. Still, it’s worth investigating in case an odd display is a sign of a bigger problem.
Please visit Search Engine Land for the full article.
Why Google Cache lies to you and what to do about it (if anything)
You shouldn’t panic if you see weirdness in the Google Cache. Still, it’s worth investigating in case an odd display is a sign of a bigger problem.
Please visit Search Engine Land for the full article.
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer journey, but it also changes the way advertisers are charged for views.
Please visit Search Engine Land for the full article.
Last call! Secure your seat at SMX East now
34+ tactic-rich SEO & SEM sessions, keynotes, and a one-of-a-kind experience.
Please visit Search Engine Land for the full article.
Announcing Full-Funnel Testing – testing SEO and CRO at the same time
Until now it’s not been possible to measure the impact of SEO and CRO at the same time. Today we’re proud to announce a new feature of Distilled’s Optimisation Delivery Network that we’re calling full funnel testing.
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
Google Again Tests Favicons In Search Results Snippets
Google is once again testing favicons in the search results snippets near the title of the result. We’ve seen Google test this last year, in 2013, in 2009 and other times. Here is a more recent screen shot from this year from Ric Rodriguez on Twitter…
Google: Huge Opportunity In Knowing JavaScript For Technical SEO
Google’s John Mueller believes that there is a lot of opportunity for a technical SEO to learn JavaScript. He said that there is going to be a lot more JavaScript development over the next couple years than in the previous two decades and having that …
Google People Also Search In Local Search Results
It looks like Google also has the “people also search for” feature in the local search finder results as well. If you go to the local results and click on a result and then click back to the results, Google will show you the “people also search for” ca…
New Google My Business Clear Option For Attributes
Google My Business lets you add attributes to your local business listing but there is no quick way to remove or clear these attributes. That is until today, Google just added a new feature clear out some of the attributes on your business.
Google: If It Is Not Documented, It Can Change Over Time
Here is some advice from Google’s John Mueller on Reddit. He said, “my go to answer for these kind of questions is if it’s not documented it could change over time.” The question was on how Google treats 301 versus 308 redirects.
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC rockstar
Please visit Search Engine Land for the full article.
How to Make a Histogram using Google Sheets
You’ve probably summarized data with a number — like an average. For instance, the median is an average.
The Payoff From Audience Research
It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for quite some time now. There are plenty of ways to learn about your audience. You can search through forums, read customer chat logs, look at site searches, and of course… talk to your customers!…
The post The Payoff From Audience Research appeared first on Seer Interactive.
Is hiding paid backlinks from Google actually possible?
Backlinks are a great way to boost your website’s ranking. Paid backlinks are a great way to get caught right in the unethical act. Here’s why you can’t get away with it.
Recent Search Results Findings: Your SERP Features Roundup
The Seer team keeps a running doc of Google search features and oddities, which we collectively update any time we spot something new. This allows us to identify trends in what features Google is testing and to provide our partners with up-to-date info…
Roberto Clemente Google Doodle Honors Puerto Rican Major League Baseball Player
On Google’s home page in the United States is a special Google Doodle for Roberto Clemente. Roberto Clemente was a Major League baseball player who played with the Pittsburgh Pirates. He died at the young age of 38 when he took a humanitarian trip on …
Google Top Contributors Are Now Google Product Experts
Google announced they have rebranded the Google Top Contributors program into what they are calling the Google Product Experts program. Google is updating the various badges and marketing around this program, but the people and what they do as volunte…
Google Tests Clipboard In Search Autocomplete For Recipes
As I reported at Search Engine Land yesterday, Google is testing a clipboard or notepad icon in the search autocomplete drop down suggestions. I am not sure what it does exactly, Google wouldn’t tell us, but it is different from the trending icons sho…