Google’s Assistant-everywhere strategy reminiscent of old site search playbook
Google Assistant “syndication” is a way to battle Amazon Alexa and expand its reach for later monetization.
Please visit Search Engine Land for the full article.
Should You Bid On Your Branded Keywords in Paid Search?
Have you ever asked yourself whether it’s worth it or not bidding on your branded terms? There are multiple good reasons to do so, but the overall strategy has a decisive weight in deciding which direction to take.
Post from Marco Megali
Google adds new movie structured data
Take note if you have movie listings on your web site.
Please visit Search Engine Land for the full article.
Majestic Goes Deeper Into Link Analysis
Majestic made a product announcement yesterday around how the tool can now show you more context around the links the tool analyzes. Dixon Jones, who hasn’t worked at the company in a year or so summed it up as “Majestic launched a new release that ch…
We All Make Mistakes – Here’s How to Prevent & Own Them
What to Do When Something Goes Wrong
We’re all human, and as humans, we are imperfect. That means that we all will, at some point, make mistakes on clients we work on.
We can take steps to ensure these mistakes don’t happen, but ultimately, each mistake should teach us a lesson, and show us a way to improve in the future.…
The post We All Make Mistakes – Here’s How to Prevent & Own Them appeared first on Seer Interactive.
How SEOs can master voice search now
Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness.
Please visit Search Engine Land for the full article.
Celebrating the WordPress community: the Yoast Care fund
WordPress is wonderful! It is a wonderful CMS and with it comes a wonderful community. At Yoast, we’re definitely WordPress fanboys and fangirls. We’re fans of the CMS, fans of the community and fans of all those kickass volunteers. That’s why we’ve decided to introduce a new fund: the Yoast Care fund. Care stands for […]
The post Celebrating the WordPress community: the Yoast Care fund appeared first on Yoast.
Google My Business Dropping Distance-Based Service Areas
Google announced it is removing the remaining distance-based service area businesses. It will be converting them to the closest named area. Google said “Service-area businesses currently based on a distance will be automatically converted to the clos…
Google: Some M-Dot Sites In Google Desktop Search May Be Unstable
Google’s John Mueller explained in this weeks Google webmaster hangout video that if you have a separate M-DOT site it’s more likely that Google might show your M-DOT version in the normal desktop search results. This can be corrected by redirecting…
Google On How It Picks The URL It Shows In Search
For most of the readers here, this is very old news but I loved how John Mueller broke it down in such a simple and clear way. This is how Google picks the canonical URL, the URL it shows in its search results, to searchers.
Google Search Ranking Algorithm Update On September 4th & 5th?
I am seeing new signs of yet another Google search ranking update starting late yesterday, September 4th, through today, September 5th. There is some early chatter in both the WebmasterWorld and Black Hat World forums. There are also some tools that ar…
Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.
The post Google Ads announce more changes to match types – Challenges and opportunities appeared first on Search Engine Watch.
Google search lets you swipe left and right on shows and movies
Google is launching a new way to find tv shows and movies in search.
Please visit Search Engine Land for the full article.
Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
The new feature addresses many of VLOOKUP’s limitations.
Please visit Search Engine Land for the full article.
How to fix different types of ecommerce expired content
A missing or wrongly implemented product retirement strategy can – and will – have a negative impact on any ecommerce site’s organic performance. There are several options when it comes to dealing with expired content and many businesses make the mistake of choosing one or another without actually looking into how this could benefit or […]
The post How to fix different types of ecommerce expired content appeared first on Builtvisible.
Google Crawling Spikes: Large Increases In GoogleBot Crawl Activity
Google may be crawling sites more and harder over the past several days. The WebmasterWorld forums has several SEOs saying they are seeing significant spikes in crawl rates by GoogleBot. Also, I checked dozens of sites in the old Google Search Console…
New Google Ranking Factors 2019 Survey Results Now Available
About a month ago we asked you to fill out the SparkToro Google search ranking survey lead by Rand Fishkin. Well, now the results are out and Rand Fishkin published what 1,584 SEOs think about Google’s rankings.
Basecamp Google Ad: We Don’t Want To Run This Ad But Forced To.
Founder & CEO at Basecamp, Jason Fried, posted a screen shot on Twitter of a Google Ad the company bought that reads “Basecamp.com – We don’t want to run this ad.”
Switched To Mobile-First Indexing? Google Still Crawls Some Pages As Desktop
Even if your site was switched to mobile-first indexing, it doesn’t mean that Google will only crawl and render your pages using the GoogleBot mobile useragent. Google says they still send out the desktop GoogleBot to those pages to check on things.
…
Google My Business: Business Profiles You Manage In Search Results
Cordell Crowley posted in the Local Search Forums a screen shot of Google showing him the business locations you have access to in Google My Business but directly in the search results. This is similar to Google Search Console showing your stats in th…