How to Make Seasonality Adjustments in Smart Bidding Campaigns
As advertisers prepare for the holiday season, Google has announced a new Smart Bidding feature that will give advertisers a way to adjust for seasonality.
Smart bidding strategies like Target CPA and Target ROAS use machine learning to optimize for co…
Google Ads Sunsets Accelerated Delivery
Written By: Emily Pollock & Rebecca Carey
Yet ANOTHER big change happening in the world of Google ads. Google recently stated that “Starting September 17, 2019, Standard delivery will be the only ad delivery method for Search campaigns, Shopping campaigns, and shared budgets.…
The post Google Ads Sunsets Accelerated Delivery appeared first on Seer Interactive.
Google selects canonical URLs based on your site and user preference
If a different URL is chosen, it doesn’t negatively affect your site.
Please visit Search Engine Land for the full article.
Bloomreach integration for Salesforce Commerce Cloud now available on AppExchange
Bloomreach bsMR users can integrate site search in B2B commerce environments to increase conversions.
Please visit Search Engine Land for the full article.
Beyond links: Lessons learned from a failed SEO link building PR campaign
In this post Polly talks about an example PR campaign which built hundreds of links but failed to consider SEO basics, making no difference on rankings and generating no ROI.
Post from Polly Pospelova
Who will you meet at SMX East?
Come to NYC, November 13-14, to train alongside search marketers from some of the world’s most successful brands and agencies.
Please visit Search Engine Land for the full article.
We audited Google Ad recommendations: What we learned will surprise you
The analysis revealed adding sitelinks to ads, replacing trademark terms with “trending terms” and adding Google search partners to an account can help but, a human-led strategy is still critical for success.
Please visit Search Engine Land for the full article.
Video: Marie Haynes discusses Google algorithm updates, penalties and more on E-A-T
How does one go from being a veterinarian to a running full time SEO agency?
Please visit Search Engine Land for the full article.
Google verticals, machine learning and no-click searches expected to have the biggest impacts on SEO
Survey also finds that SEOs think government investigations are least likely to impact the industry.
Please visit Search Engine Land for the full article.
How to improve SEO using data science
Data science focuses on eliminating guesswork from SEO. Brands like Airbnb and Netflix are doing it and so can you. Tips to improve SEO using data science.
The post How to improve SEO using data science appeared first on Search Engine Watch.
Why Google Smart Display Campaigns Are Not So Smart
Google released Smart Display campaigns in 2017 to help lighten the workload for digital advertisers and exercise the power of machine learning on the Google Display Network (GDN). Despite investing millions of dollars into machine learning initiatives, Google’s smart display targeting is plagued by the same downfall as standard (dumb?) display campaigns: poor quality placements (placements are locations on the display network where your ad can appear).…
The post Why Google Smart Display Campaigns Are Not So Smart appeared first on Seer Interactive.
Tips to qualify link building prospects in minutes
How to qualify link building prospects in a simple method. Obtain a list of relevant prospects in several minutes rather than taking days of manual work.
The post Tips to qualify link building prospects in minutes appeared first on Search Engine Watch.
Distilled Partners with London Charity to Help Young Care Leavers
We’ve joined forces with Drive Forward Foundation, in a charity partnership that aims to get more care leavers into full time employment in London.
Google Search Console Adds Auto-DNS Verification With Some DNS Providers
Google announced it has added Auto-DNS verification with various domain name registrars to automate part of the verification flow. This is similar to what they did with GoDaddy and Google Domains, as well as similar to Bing’s announcement with Domain C…
Google Tests Capitalizing URLs Of Snippets In Search Results
Google looks to be testing, or maybe it is a bug, capitalizing the URL or breadcrumb part of the snippets in the search results. I see a number of folks on Twitter chatting about it and I have numerous screen shots of this in action.
Is Google Investigating Consolidation Issues With Google Search Console Performance Report?
There may (or may not) be an issue with the changes Google made back in February around consolidating around the canonical URL, which means the AMP, mobile, etc will all be counted towards the main URL’s data in the performance report. This may not b…
Google Shows Competitors Local Listings Above The Branded Local Knowledge Panel
This isn’t a good thing – Google can show a carousel feature of competitive businesses in the area when someone specifically searches for your company name in Google. So for a branded search that brings up a local knowledge panel for that business, Goo…
September 2019 Google Webmaster Report
This month we had two unconfirmed Google search ranking algorithm updates, one around August 17th and the other around August 29th. Google began penalizing domain leasing portions of sites, and also slammed a popular SEO with a link penalty.
The ev…
Google Ads seasonality adjustments now available for Search, Display campaigns
Give Google’s bidding algorithms a heads up about short-term conversation rate changes during promotions.
Please visit Search Engine Land for the full article.
Beyond conventional SEO: Unravelling the mystery of the organic product carousel
New SERP features in the US will soon be rolled out globally and involves the use of inputs and tools that we wouldn’t normally associate with SEO: product feeds through Google’s Merchant Center and Manufacturer Center.
Please visit Search Engine Land for the full article.