Google Featured Snippets Are Impacted By Algorithmic Updates
Dr. Pete, Pete Meyers, from Moz, posted on Twitter “Any algo update that impacts query interpretation or relevance will impact Featured Snippets.” This was retweeted by Google’s John Mueller, so I guess that is a vote of confidence without passing DA …
Google Ads vs. Facebook Ads: What’s the Difference?
What is Google Ads?
Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) advertising platform that runs advertisements, paid for by businesses. These ads appear in the search results on google.com, or other websites through Google’s Search Partners or Display Network.…
The post Google Ads vs. Facebook Ads: What’s the Difference? appeared first on Seer Interactive.
Google Ads Editor update includes support for Discovery campaigns
Version 1.2 is now available.
Please visit Search Engine Land for the full article.
Choosing a local marketing solution for your multi-location business
Compare 17 local marketing solutions and find the right one for your company
Please visit Search Engine Land for the full article.
Page speed optimization: Six areas to focus on for better SEO results
What is page speed optimization and how important is it to your overall website ranking? Tips, insights, and a Google recommended checklist included.
The post Page speed optimization: Six areas to focus on for better SEO results appeared first on Search Engine Watch.
5 Ways to Avoid Website Redesign Failures
Website redesigns can become make or break moments for any marketing team or agency, and often fail to meet expectations or destroy hard-earned performance.
Post from Lee Wilson
Let’s kill the hourly rate: We are leaving money on the table
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.
Please visit Search Engine Land for the full article.
Pro Tip: Don’t add new services reactively
SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer.
Please visit Search Engine Land for the full article.
Another Google Says We Don’t Use User Behavior As A Ranking Factor
I knew this Martin Splitt laptop head-bang GIF would come in handy the day he would answer this question. Many Googlers have said over the years that user actions, such as dwell time, time on a page, and so forth at not used by Google as a search rank…
Google & WordPress Robots.txt Handling Is Being Looked Into
One of the takeaways from the Google Webmaster Conference was that if Google tries to access your robots.txt file is unreachable but it does exist then Google won’t crawl your site. Google said about 26% of the time GoogleBot cannot reach a robots.txt…
Google: Our Production Parser Is Different; The Search Console Parser Uses A Java Port
Gary Illyes from Google clarified on Twitter that the production parser, which Google recently opened sourced for all to see, it different from the parser Google uses in Search Console. So the results might come out differently. What is different, Gary…
No ETA On Google Search Console Speed Reports API
Google recently released the Google Search Console Speed Reports, which is still in the “experimental” stage. But SEOs want to know when there will be an API for this data. John Mueller from Google said there is currently no ETA for an API for these …
Two Wrongs Don’t Make A Right With Google And Breaking Guidelines
Google’s John Mueller every now and then has to respond to someone with the old saying, two wrongs don’t make a right. Often enough people ask him, my competitor is doing X, which is against Google’s guidelines. My competitor is ranking well, can I d…
Vlog #23: Aja Frost from HubSpot On Topic Clusters, Featured Snippets, Image SEO & Suggested Clips
Aja Frost (@ajavuu) is the senior SEO strategies at Hubspot, she joined the SEO team there 1.5 years ago but has been with HubSpot for over three years. Aja comes from a freelance writing background before she did SEO.
5 Ways to Avoid Website Redesign Failures
Website redesigns can become make or break moments for any marketing team or agency, and often fail to meet expectations or destroy hard-earned performance.
Post from Lee Wilson
Why Isn’t My Ad Showing Up on Google?
This is a co-authored post by Molly Nash and Grant Edrington.
We’ve all asked or have been asked this question — why isn’t my ad showing up when I search on Google? There are a lot of factors that could be impacting ad delivery and visibility, both inside and outside of your PPC account.…
The post Why Isn’t My Ad Showing Up on Google? appeared first on Seer Interactive.
Uber Eats readies ad sales for restaurants
Could it become a rival to Google and Yelp over time?
Please visit Search Engine Land for the full article.
Is Google about to shake up real estate SEO?
Google is increasingly encroaching in to search verticals like jobs and travel. Will their next move be in to real estate search?
Post from State of Digital Guest Contributor
Video: Aja Frost of Hubspot on the power of content structure in search rankings
Want to learn more about the power of content in SEO? Watch this interview.
Please visit Search Engine Land for the full article.
Why URL Redirects Are So Important to SEO and Your Website
A dive into 301 redirects for the less “tech savvy” First and foremost, following best practice when it comes to […]
Post from Lauren Irwin