Search Marketing Expo is next week. Will I see you there?
Join us November 13-14 in NYC for a firehose of search marketing content and unparalleled training with the pros!
Please visit Search Engine Land for the full article.
Five sure-fire strategies to build inbound links
Guest posting’s an effective way to build inbound links in 2019 and the years to come. Five effective strategies crafted to help you succeed.
The post Five sure-fire strategies to build inbound links appeared first on Search Engine Watch.
Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content
The ‘Filter Bubble Transparency Act’ would apply to websites and mobile apps.
Please visit Search Engine Land for the full article.
Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?
It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases.
Please visit Search Engine Land for the full article.
Soapbox: Why I’m so glad Google ended our relationship with Average Position
It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.
Please visit Search Engine Land for the full article.
A Year of SEO Testing with ODN
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If you asked a UX professional whether users prefer one image or two on a blog post, they’d tell you to test it — trying to double guess users is foolish.
Takeaways: Google Webmaster Conference Product Summit
Google held its first Google Webmaster Conference Product Summit at Mountain View, California – the GooglePlex. It was a full day event, unlike most of the previous Google Webmaster Conferences and it was filled with awesomeness. I posted some of my …
Google Extends JavaScript SEO Docs For Web Components
Martin Splitt from Google said that his co-worker, Lizzi Harvey, has updated the JavaScript SEO basics guide and the JavaScript troubleshooting guide for web components. The JS guide now shows the best practices for web components and troubleshooter h…
New Microsoft Edge InPrivate Mode Sets Bing Searches Private
Microsoft announced the new Microsoft Edge, with a new logo and new features. One of those featured is InPrivate Mode that will not only set your browsing as private but also your searches in Bing.
Google To Go Big With Health Search For Medical Queries?
Over the past couple of days, Google has been making some noise around health – not just the Fitbit news but around building out a search tool that helps doctors around medical research. The interesting thing is this may expand into a more user focuse…
Is Google about to shake up real estate SEO?
Google is increasingly encroaching in to search verticals like jobs and travel. Will their next move be in to real estate search?
Post from Guest Contributor
Why URL Redirects Are So Important to SEO and Your Website
A dive into 301 redirects for the less “tech savvy” First and foremost, following best practice when it comes to a redirect, whether that’s one URL or hundreds, is going to save a lot of headaches and hard work spent optimising your website. It’s very easy to lose site integrity, SERPs ranking, even customers through bad user experience, by simply having URLs that don’t connect the dots or lead to that quarrelsome 404. Don’t leave users questioning the stability and candor of your website and services because of a missed URL hindering a campaign or a link shared some time…
Post from Lauren Irwin
November 2019 Google Webmaster Report
Last month was a pretty busy month with Google announcing the launch of BERT, one of the most significant updates the company made to search ever – the company said. We have a lot on BERT below, including the possibility that the New York Times was hu…
Measuring content performance in GA: analysis and dashboards
When it comes to measuring engagement with your content, improving your analytics implementation will only take you so far. For this newly acquired data to be of use, you need to have a plan beyond gathering the information. So far in this series, you’ve discovered how to make sense of content data and gathered metrics […]
The post Measuring content performance in GA: analysis and dashboards appeared first on Builtvisible.
The best tools to get killer customer data (for free!)
Customer data is vital to the success of any business. This article lists free customer data tools for marketers to inform and structure their marketing plans.
Post from David White
How to create an SEO strategy for website redesign and migration
Common SEO obstacles in a website redesign or migration, and key elements of an SEO-focused strategy, including structure, URLs, links, content, etc.
The post How to create an SEO strategy for website redesign and migration appeared first on Search Engine Watch.
Bing Inorganic Site Structure Spam Penalties
Bing announced last night a new set of search penalties for inorganic site structure.iInorganic site structure includes PBNs and link networks, doorways and duplicate content, subdomain or subfolder leasing and spammy web hosts and hacked sites.
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FAQ: All about the BERT algorithm in Google search
What it is, how it works and what it means for search.
Please visit Search Engine Land for the full article.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines.
Please visit Search Engine Land for the full article.
5 tips and trends from Google Webmaster Conference
The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.
Please visit Search Engine Land for the full article.