DTC, SEO & Sexy Content ROI
We had a bad client call last week. The client is a sexy DTC start-up. They had asked us to put together an editorial strategy to improve their ability to target potential customers via SEO, but when we presented our recommendations which were primarily focused on high-intent-to-purchase queries, the CEO’s first question was “Why can’t […]
The post DTC, SEO & Sexy Content ROI appeared first on Local SEO Guide.
Google Ads Switches To Standard Delivery For All Campaign Types
Google announced it is switching all campaigns, not just Search campaigns, Shopping campaigns, and shared budgets but also Display, Video, App and Hotel campaigns to Standard delivery. This is happening starting in April 2020 and any campaign using Ac…
Google Considers Changes To Image Section In Featured Snippets
Danny Sullivan from Google said on Twitter that Google has “heard the feedback” around the “image issue” with featured snippets. He added “I especially push for improvement here.” Google seems like they are looking into how they can make changes ther…
The digital marketing transformation led by Google and Amazon
It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms.
Please visit Search Engine Land for the full article.
Going international with SEO: How to make your WordPress site globally friendly
You expect maximum global reach possible when you spend resources. Tips and suggestions to set your WordPress site on the path to international influence.
The post Going international with SEO: How to make your WordPress site globally friendly appeared first on Search Engine Watch.
What’s happening with featured snippets?
Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger’s Mordy Oberstein breaks down what’s been happening recently.
Please visit Search Engine Land for the full article.
Google May Give Use Featured Snippets Reports In Search Console; Maybe…
Danny Sullivan from Google said on Twitter “Maybe we’ll eventually break out that type of data” when it comes to showing click-through rates on featured snippets. Google almost gave it to us, it was a beta filter that went away back in 2017 for some r…
Google: Google Assistant Actions Does Not Help You Rank Higher In Search
Does having and creating Google Assistant Actions help you rank better in Google search for your web site in general? I never saw anyone ask this question until today and Danny Sullivan of Google said no, it does not help with your organic rankings or…
Everything You Need To Know About The Google Featured Snippet Deduplication Change
There has been an enormous amount of confusion around the Google featured snippet duplication change. In short, Google made the change, didn’t communicate the change was done until SEOs saw it live and Google, mostly Danny Sullivan, has been answering…
We Got Chatter: Google Search Ranking Algorithm Update & Fluctuations
Let me start off by saying that while there is a nice amount of chatter in the SEO community signaling some sort of Google update in the past few days, it is hard for me to be very confident because of all the changes Google made in the past week or so…
On-SERP SEO can help you battle zero-click results
On-SERP SEO is the process of fully optimizing the first page of a search engine to maximize the visibility of your brand. On-SERP SEO is a tool you can use to battle the increase of so-called zero-click searches. Find out all about on-SERP SEO in this article. Rise of the zero-click search Rand Fishkin of […]
The post On-SERP SEO can help you battle zero-click results appeared first on Yoast.
How to win Agency of the Year: Interview with a judge
Past winners of our coveted Agency of the Year awards — awarded for both SEM and SEO specialties — have included Metric Theory, Rise Interactive, Wolfgang Digital and Wpromote. Make 2020 the year you and your team are awarded the highest honor in search.
Please visit Search Engine Land for the full article.
With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?
Move is ominous for all companies “aggregating and anonymizing” user behavioral data for third party sale.
Please visit Search Engine Land for the full article.
The perils of tricking Google’s algorithm
Know the ill-effects of chasing and tricking Google’s algorithms to save your brand’s reputation from Google penalties. There’s also a bonus involved!
The post The perils of tricking Google’s algorithm appeared first on Search Engine Watch.
Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns
Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.
Please visit Search Engine Land for the full article.
4 Quick & Easy Ways to Gather Audience Insight
At Seer, we believe that behind every search is a person. We believe that we should spend as much time understanding your audience as we spend on understanding Google. So we include audience research as a vital part of our SEO strategy.
…
The post 4 Quick & Easy Ways to Gather Audience Insight appeared first on Seer Interactive.
How to Get Client Buy-In for Keyword Recommendations
One of the first big deliverables in an SEO campaign is Keyword Research. At Seer, we leverage a wide variety of data to identify target keywords. We leverage audience insights, paid search data, and 3rd party search data to identify three core attribu…
Three Essential SEMrush Features for SEO
The Top 3 SEMrush Features We Use All The Time
While there are many sites that we at Seer keep bookmarked for constant use, one of our favorites definitely has to be SEMrush. When it comes to getting a gut-check on your site and on your competitors’ site – its many features provide a well-rounded view of both.…
The post Three Essential SEMrush Features for SEO appeared first on Seer Interactive.
ADworld Experience 2020 Final Program & Special Discount
The main PPC event in Europe (and the World’s largest one based only on real PPC & CRO case stories) will be on April 23 and 24, 2020, in Bologna (Italy) or via live streaming. Speakers include Purna Virji, Tim Ash, Depesh Mandalia, Navah Hopkins, Beth Quigley, Brandon Doyle, Florian Nottorf, and over 40 Jedi PPC knights from all over the world sharing their knowledge.
Post from Gianpaolo Lorusso
Who’s winning on Amazon right now?
The winning advertisers understand how third-party sellers, algorithm-driven metrics and Prime work in the Amazon ecosystem.
Please visit Search Engine Land for the full article.