Filter, sort, bulk manage product groups in Microsoft Shopping soon
Scripts are also coming to Shopping campaigns in Microsoft Advertising.
Please visit Search Engine Land for the full article.
Three crucial podcast tips from Fractl’s Marketing Director
Fractl’s Marketing Director, Amanda Milligan relaunches her podcast show and lets us in on the three biggest podcast tips, learnings, and experiences.
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Complaints Of Indexing Issues Via Google Search Console
Over the weekend there has been numerous complaints about using Google Search Console to get content indexed faster – in short, SEOs are saying it doesn’t work. I guess this is through the “request indexing” feature in Google Search Console. To be cl…
Video: Jennifer Van Iderstyne on agency types & multimedia SEO
We also talked about content creation and working with web site misalignments for the benefit of SEO.
Please visit Search Engine Land for the full article.
How to get client buy-in to try new PPC tactics
Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.
Please visit Search Engine Land for the full article.
Google My Business Local Listings Showing Massive Photos
Mordy Oberstein posted on Twitter a GIF of a Google local panel for a business showing a new interface for displaying photos of the business. The photos are really large and show in a grid-like format. This is not the normal interface, so it seems Go…
Google: Most Sites Do Not Have Toxic Links
Google’s John Mueller said on Twitter “Most sites don’t have “toxic” links, or at least, created them on their own.” He then added his line that there are “more important things to focus on, by our engineers, and definitely by site owners.”
Google Analytics Conversion Data Now Exporting To Google Ads By Default
If you have conversion data for your web site or app in your Google Analytics profiles and you are running Google Ads, Google by default will export the data from Google Analytics and bring it into Google Ads. Google announced this in Google Ads and o…
Google Search Algorithm Ranking Update Signals In Early February 2020
I am seeing renewed signs from mid-last week of yet another Google search ranking algorithm update from over the weekend. There is significant chatter from over the weekend with many of the tools spiking over the past couple of days.
Vlog #42: Jennifer Van Iderstyne On Better Content & Multimedia For SEO
When I was scheming to give Lisa Barone a hard time before our interview, Lisa recommended I sit down with Jennifer Van Iderstyne (@vanetcetera) to discuss SEO with her…
Amazon’s booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter.
Please visit Search Engine Land for the full article.
Google Search Console fixed a bug with Google Tag Manager verification
Check to see if your properties are still verified in Google Search Console.
Please visit Search Engine Land for the full article.
How to uncover digital growth opportunities for SMBs in 2020
We talk about the alignment of goals and tests to get your SMBs on the right path for 2020 growth of B2Bs, B2Cs, and ecommerce.
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Google: No Need To Preemptively Disavow Links Before Sites Link To You
Google’s John Mueller said there is “no need to spend your time” on preemptively disavowing links. That means spending time on disavowing links before that site links to you. He said there is no need to do that and I doubt he recommends doing so.
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Meta descriptions and branding have the most influence on search clickthrough, survey finds
The majority of participants also agreed that rich results improve Google search.
Please visit Search Engine Land for the full article.
Fun: Google People Also Ask Sponsored Ads; Not Really
Here is something that someone shared with me that I found funny and thought might make you all smile. A people also ask snippet that looks like a Google Ad but really is not. It says “sponsored ad” but really, Google is just pulling from the content…
Google: We Do Not Prioritize Crawling For US Sites
Google’s John Mueller said that sites based in the United States do not get crawling priority from Google. It doesn’t matter where the site is located in terms of what priority Google will crawl the site. He said on Twitter “we don’t prioritize crawl…
Google: Schema Markup Won’t Get Any Easier; Will Get Harder
Google’s John Mueller said in a Google webmaster hangout video at the 34:30 mark that he believes implementing schema markup for rich results won’t be getting any easier. In fact, he said over the next few years he feels it will continue to get harder …
Search Buzz Video Recap: Google Algorithm Update May Have Hit Forbes, Favicons Reverted, Featured Snippet Questions & More
This was a pretty busy week, we may have had a Google search algorithm update this week and maybe, just maybe, Forbes got hit hard by it. Google is probably going to revert the favicon and black ad label user interface, lots of tests are going on now….
Four common Google Analytics myths busted
If Google Analytics terms and data confuse you more than enlighten you, this article helps you understand four Google Analytics myths for better results.
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