What is ChatGPT Atlas? — Whiteboard Friday
What is ChatGPT’s Atlas? Charlie Marchant explains OpenAI’s new AI-powered browser, its “Agent Mode” capabilities, and the pros and cons of using it.
Daily Search Forum Recap: January 22, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Apple to have two different releases of Siri and Apple Intelligence, powered by Google Gemini…
Google Ads Posts New Call & Messaging Ads Terms
Google Ads has posted new call and messaging ads terms that advertisers need to agree to in order to use those ad products. Anthony Higman posted about it on X and said, “There are some important new updates here.”
Apple Releasing Two New Siri; iOS 26.4 & iOS 27 (Campos, Rave & Fizz)
Apple will reportedly release two new Siri versions, one this year with iOS 26.4 and one next year with iOS 27. Plus, Apple may release an AI pin wearable device in 2027.
OpenAI To Charge Based On Ad View Impressions, Not Clicks
As you know, OpenAI will soon show ads on ChatGPT, but now we are hearing that those ads will be charged on a pay-per-view, impression-based model, not a click-based, cost-per-click model.
Google Search Makes Recipe Results More Publisher Friendly
A few weeks ago, we covered how damaging the Google Search results were for recipe publishers and bloggers. It was nicknamed Frankenstein recipes because it would take pieces of these recipes from bloggers, mash them together and ruin them, all while …
New GoogleBot: Google Messages
Google added a new crawler, robot, to its list of user-triggered fetchers in the Google crawlers documentation. This specific bot is named Google Messages and it is a fetcher “used to generate link previews for URLs sent in chat messages,” Google wrote.
If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray
Overwhelmed by AI search disrupting SEO? Lily Ray shares smart strategies to boost visibility, measure success, and thrive in 2026’s evolving search landscape.
Google Search Ranking Volatility Heated Again January 21
Last week,I reported on January 15th of a Google Search ranking update with a lot of heated volatility. Truth is, it went through the weekend, but now it is spiking back up again as of yesterday and today – January 20th and 21st.
Google Ads Still Not Coming To Gemini (Post ChatGPT Ads Announcement)
Demis Hassabis, Google DeepMind CEO, said at the World Economic Forum in Davos, Switzerland, that Google does not have “any plans” to bring ads to Gemini. This comes even after OpenAI announced ads are coming to ChatGPT.
Google Adds “Answer Now” Button To Gemini App – If You Can’t Wait…
Google added an “Answer now” link or button to the Gemini app. Clicking “Answer now” will stop Google’s Gemini from thinking and then give you an answer right away using Gemini 3 Flash model.
Google Local Service Ads Verified Section Details
Google is testing adding to the verification section of the Local Service Ads detail screen various details and qualifiers. These details and qualifiers include attributes such as Passed License Check” , “Number Of Recent Bookings”, “Passed Background …
Google Search Monopoly Appeal Legal Docs Mention Search Signals
As you know, Google has appealed its search monopoly ruling and with that, filed a number of new documents with the court. One is an affidavit of Elizabeth Reid, Google’s Vice President and Head of Search. The other is of Jesse Adkins Director of Produ…
How to Make Every Click Count with Search Experience Optimization
Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.
Google AI Overviews With Font Strikethroughs
Here is a weird one – one person named Kunjal Chawhan spotted a Google AI Overview that had an HTML font strikethrough in the text. So it looks like Google is offering an answer, but it’s struck through as a false answer…
Google AI Mode Fan-Out Prompts To Narrow Your Query
Back in May, Google announced updates to shopping in AI Mode. One of those announcements is to help you narrow down your AI Mode results for shopping queries using query fan-out. Well, here is an example of that where Google AI Mode is prompting you t…
Google Search Team Does Not Endorse LLMs.txt Files
Yep, back on comments from Google on the LLMs.txt file. Another question came up on Bluesky asking if the fact that some Google properties still have the LLMs.txt files up, if that is some sort of endorsement from Google. John Mueller from Google said…
Poll: More Advertisers To Add Microsoft Advertising To Marketing Mix?
Navah Hopkins, the Microsoft Advertiser Ads Liaison, asked on LinkedIn if you will be adding Microsoft Advertising part of your marketing mix in 2026? The poll had over 200 responses, with most saying it is already included in that mix but 36% saying t…
Google AI Mode Shows Product Inventory & Pricing In Light Font Color
Google AI Mode is showing really light colored fonts for product pricing and inventory when you click on a product. This differs from the normal font type in the main Google Search results interface.
The Best Marketing ROI Formula: Incremental Net Profit ROI!
There\’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that […]
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