Search News Buzz Video Recap: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max
It’s been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. Google held another creator summit, this one in Washington, D.C. Apple said Google searches are declining in Safari, but Google said…
Google Ads With Number Of Followers
Google is showing the number of followers for a Facebook profile in the Google Ads, the search ads. We saw Google testing this for organic / free results two years ago, but now we see them being tested on sponsored search listings.
Google Search Country & Language Parameters
Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can do this from the advanced search settings screen in Google Search but you can also append &…
Google Search Stops 20X More Scammy Pages With Better AI
Google said it is now able to catch “20-times the number of scammy pages,” that it did in the past, leading to a reduction of “these scams by more than 80% in Search.” Google credits investments in AI-powered scam detection systems and improved scam c…
Google AdSense Auto Optimize Adds Site Level Controls
Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize.
Bing Search Tests Next/Prev Pagination
Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a “Next” button and then a “Prev” button.
When Should You Do SEO? — Whiteboard Friday
Is SEO the right move for your business right now? This week’s Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you focus on? Get practical insights on essential ele…
Daily Search Forum Recap: May 8, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search ranking volatility may be heating up today…
Google Search Ranking Volatility Spiked Friday – May 8th
It has been a couple of weeks since we last reported on a Google search ranking update, I bet a ton of you were wondering if I was feeling off. But it has been relatively calm for the past couple of weeks, that is until today. I am seeing renewed vola…
Google Search Ranking Volatility Spiked Friday – May 8th
It has been a couple of weeks since we last reported on a Google search ranking update, I bet a ton of you were wondering if I was feeling off. But it has been relatively calm for the past couple of weeks, that is until today. I am seeing renewed vola…
Google Ads Launches New Charts: Bar, Column and Time-Series
Google has launched several new charts within the Google Ads interface. We recently saw the table tree view (which was not 100% new, I was told) and now we are seeing new stacked bar chart, stacked column chart, combo chart, stacked area chart and 100%…
Google Ads Launches New Charts: Bar, Column and Time-Series
Google has launched several new charts within the Google Ads interface. We recently saw the table tree view (which was not 100% new, I was told) and now we are seeing new stacked bar chart, stacked column chart, combo chart, stacked area chart and 100%…
Google Tests Read Reviews Button & Appointment Tags On Local Listings
Google is testing new buttons and tags on its local listings and local ads. These include a new “read reviews” button, various appointment tags and other business descriptive tags.
Google Tests Read Reviews Button & Appointment Tags On Local Listings
Google is testing new buttons and tags on its local listings and local ads. These include a new “read reviews” button, various appointment tags and other business descriptive tags.
Apple Says Google Searches Down On Safari & Google Says Searches Are Up
Yesterday, Apple’s Eddy Cue said searches on Google via Safari were down last month for the first time in 22 years. Then later, Google issued a statement saying there was an “increase in total queries coming from Apple’s devices and platforms.”
Google Tests Alignment Changes To Search Result Snippets
Google is testing a slightly different layout for its search result snippets. Google seems to be indenting the title link, URL and description to the right and placing the favicon indented to the left of that placement.
Google Business Profiles Show Business Address Toggle Broken
Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for “Show business address to customers” just does not work – I even tried it myself and it is not working for my business.
Google Analytics Real Time Reporting Lagging Again
Google Analytics real time reporting seems to be lagging again this morning. I woke up to a ton of complaints on social about the real time reporting reports in GA4 are simply not working as expected.
SEO Topic Clusters: Complete Guide, Examples & Free Templates
Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversions—plus grab free templates to start now.
How to optimize content for AI LLM comprehension using Yoast’s tools
As AI-driven search engines rewrite the rules of content visibility, one thing is clear: optimization isn’t dead — it’s evolving. Large language models (LLMs) like ChatGPT, Google’s Gemini, and Perplexity AI don’t just retrieve web pages; they synthesize answers. And your content? It only gets included if it’s clear, relevant, and easy to extract. The […]
The post How to optimize content for AI LLM comprehension using Yoast’s tools appeared first on Yoast.