Bing Tests Get Phone Number & QR Code To Scan
Microsoft Bing is testing adding a phone icon to the local pack on desktop, when you click on the phone button, it has a scan to call QR code with the phone number listed out. Google did this back in 2023 and now Microsoft Bing is testing it.
Google Business Profiles Asking Businesses For EIN
Google is asking some businesses to provide their EIN, Employer Identification Number and a link to their privacy policy when updating parts of their Google Business Profile.
Google tests Sponsored and All products headings in AI Mode
Google AI Mode is testing separate ‘Sponsored’ and ‘All products’ headings above paid and organic products mixed inline, a clearer split than the earlier blended layout.
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Microsoft lets your AI assistant trace changes to your ad budget
Read-only tools bring campaign edits and creative performance into connected AI assistants.
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Google says pages meant only for sharing should stay out of search
Its updated spam guide asks platforms to separate sharing links from public search discovery.
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Apple is letting AI assistants work inside your documents
Pages, Keynote and Numbers gain document-aware help, with separate rules for built-in and outside tools.
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Pinterest lets you buy ads through Google, Amazon and Yahoo
Selected display and video ads can join existing media buys in the Americas and Asia Pacific.
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Google’s Genie 4 lets testers rewrite AI worlds as they explore
The research preview adds live scene changes and sound, but the details can drift as a session continues.
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Discord could put your public messages in Google search from December
Community answers can reach the open web, but admins and members have different controls.
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Googlebot Must Follow Redirects From Homepage To Favicon, Updated Doc Say
Google Search has just updated its favicon documentation to now specify that Googlebot must be able to follow redirects from the homepage to the page where the favicon is specified. The document also explicitly says that these URLs must not be blocked …
Bing tests menu links in search snippets
Bing is testing a menu-style links design within sponsored results, different from its recent bubble-box sitelinks, though it could not be replicated on a second visit.
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Bing tests new sitelink design in organic search results
Bing appears to be testing a new sitelink design for organic search results that looks similar to Google’s layout.
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Google Ads rolls out an AI translation tool for campaigns
Google Ads has started rolling out an AI translation tool that can translate ad text, keywords, image text, and landing pages directly inside the interface.
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Unconfirmed Google Search Ranking Update: Volatility & Chatter Spike
I know I just reported on an unconfirmed Google Search ranking update from this past Saturday, October 24th. But I am now seeing a larger spike in volatility, along with an increase in SEO community chatter around another unconfirmed update over the pa…
Google Downplays The Importance Of Fresh Index Reporting
Google’s John Mueller kind of downplayed the importance of the freshness of the Google Search Console page indexing report. He said on Reddit, in response to my coverage of the report’s recent slowness, that “it can feel like it’s important to focus on…
Advertisers Can’t Figure Out If An Ad Is A Google Local Service Ad Or Not
Google advertisers are struggling to agree on whether a specific local ad unit in Google Search is a Local Service Ad or another type of local Google ad.
Google Ads Tests Dotted Underlined Links In Sponsored Results
Google is testing placing dotted underlined links in the sponsored results ad descriptions. When you click on them, you go to the ad destination’s URL, like you would if you clicked on the title of the ad.
Google Ads To Update Child Sexual Abuse and Exploitation (CSAE) Policy
Google Ads said it will update its Child Sexual Abuse and Exploitation (CSAE) ads policy this coming January. Google said this is being done as part of a “redesign of the policy, and to improve protections, clarity and transparency.”
Google sponsored ads get a new Visit site label
Google is testing a “Visit site” label on sponsored ads, featuring blue text on a white background with a border. Clicking the label takes users to the same website as the ad title.
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Google Knowledge Panel now shows an AI-generated label
Google is now showing an AI-generated label at the top of Knowledge Panel content, which was missing when AI-written content first appeared in Knowledge Panels.
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