Chrome could decide whether your next search opens AI Mode or regular results
The unfinished feature would choose a search experience based on your model, tools and attachments.
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The October 2026 SEO Update by Yoast recap
Welcome to the recap of the October 2026 SEO Update by Yoast! This month, Carolyn Shelby and Alex Moss dug into the latest search news, from Google’s multimodal filters to AI spam crackdowns, and everything in between. Below, we’ve distilled some interesting topics from the discussion, so you can focus on what matters most for […]
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What Does Multimodal Search Actually Change About SEO?
[ Summary ] Multimodal search lets you express an information need with images, words, and other forms of information instead of relying entirely on text. For SEO, keywords remain useful, but they no longer describe the complete query. Treat meaningful…
Google Search Fan POV (Point Of View) Button
Google has added a new interactive search button to some sports-related queries named “Fan POV.” If you go to Google Search and search for [world series], Google will show a blue button that has a baseball emoji and the words “Fan POV.” When you click …
Google adds Save button overlay to desktop image results
Google is testing a “Save” button that appears when users hover over images in desktop Google Images, allowing them to save images without opening them first.
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Google Merchant Center adds a question and answer attribute for products
Google Merchant Center has a new question_and_answer attribute that lets merchants submit up to 30 Q&As per product through a primary feed, supplemental feed, or the Merchant API.
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Google Ads Tests Sponsored Results With Apple Messages Button
Google is testing a new messaging button named Apple Messages on the Google Ads sponsored results. Google has placed messages button, message assets, on Google search ads for a long time now but I don’t think I’ve seen the Apple Messages button before.
Google Ads “All Conversions” Tab Is Fully Live
Google Ads seems to have rolled out the “All conversions” tab within the Goals and Conversions section. This allows advertisers to make one less click, where they can avoid clicking on “View all conversion actions.”
Google Business Profiles Adds Facebook Messenger M.me Links
Google is emailing businesses to let them know it is automatically adding Facebook (Meta) Messenger M.me links to their Google Business Profile. I don’t think I’ve seen Google add m.me links to a Google Business Profile before, so this may be new.
Google Ads sponsored results show new Apple Messages option
Google Ads appears to be testing an Apple Messages option within sponsored search results. The feature may be related to the platform’s beta Message assets, but that connection has not been confirmed.
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Google Image Search Tests Save Button On Image Overlay
Google is testing a new position for the Save button within Google Image Search. When you hover your mouse cursor over an image, you may see a “Save” button show up that you can click on. The previous method was to show the Save button when you click …
Bing Tests Get Phone Number & QR Code To Scan
Microsoft Bing is testing adding a phone icon to the local pack on desktop, when you click on the phone button, it has a scan to call QR code with the phone number listed out. Google did this back in 2023 and now Microsoft Bing is testing it.
Google Business Profiles Asking Businesses For EIN
Google is asking some businesses to provide their EIN, Employer Identification Number and a link to their privacy policy when updating parts of their Google Business Profile.
Google tests Sponsored and All products headings in AI Mode
Google AI Mode is testing separate ‘Sponsored’ and ‘All products’ headings above paid and organic products mixed inline, a clearer split than the earlier blended layout.
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Microsoft lets your AI assistant trace changes to your ad budget
Read-only tools bring campaign edits and creative performance into connected AI assistants.
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Google says pages meant only for sharing should stay out of search
Its updated spam guide asks platforms to separate sharing links from public search discovery.
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Apple is letting AI assistants work inside your documents
Pages, Keynote and Numbers gain document-aware help, with separate rules for built-in and outside tools.
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Pinterest lets you buy ads through Google, Amazon and Yahoo
Selected display and video ads can join existing media buys in the Americas and Asia Pacific.
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Google’s Genie 4 lets testers rewrite AI worlds as they explore
The research preview adds live scene changes and sound, but the details can drift as a session continues.
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Discord could put your public messages in Google search from December
Community answers can reach the open web, but admins and members have different controls.
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