Data: Google AI Overview Clicks Shifting To Shopping Search Ads
There is some new data out that shows that yes, Google’s AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a massive increase in clicks on search ads and product/shopp…
Google Warns Not To Serve “Not Available” With JavaScript
Google’s John Mueller warned one site owner not to load “not available” in the JavaScript before the actual content that loads is available. It can lead Google to believe the page does not exist, preventing indexing and ranking in Google Search.
New Google Ads Calculate Your Conversion Value For New Customers
Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, “Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers.”
Google & Bing: Markdown Files Messy & Causes More Crawl Load
We covered the topic of markdown files before but now we have more commentary from official representatives from Google and Bing on the topic. In short, they call markdown files messy, it can cause issues with finding errors, cause more crawl load and …
Google Ends Parked Domains (AFD) On Search Partner Network
Google AdSense has ended its Parked Domains (AFD) as an ad surface within the Search Partner Network effective February 10, 2026. Google wrote, “Parked Domains (AFD) will cease to be an ad surface within the Search Partner Network effective February 10…
Google Search Ranking Volatility Remains Heated Through The Weekend
On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.
Search News Buzz Video Recap: Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads Go Live
This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards. Grokipedia is seeing a decline in visibility in Go…
Where Are Those New Google Search Console Features?
Last November and December, Google announced a slew of new features for Google Search Console. But it seems like most of us still do not have access to those features.
Google Ads Product Eligibility View Across Campaigns
Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across different campaigns in your Google Ads account.
Google Still Recommends You Focus On Visible Anchor Text For Links
Google’s John Mueller said he still recommends you have visible anchor text for your links in order to “provide more context for search engines.” Don’t just use title elements in the link attribute; make sure the link has actual visible anchor text.
Google Ads Recommended Experiments
Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.
Bing Tests Underlining Name & Price In Shopping Ads Carousel
Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?
Why Export GA4 Data to BigQuery? — Whiteboard Friday
Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to fixing data sampling.
Daily Search Forum Recap: February 12, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads launched new AI Mode retailer ads…
Daily Search Forum Recap: February 12, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads launched new AI Mode retailer ads…
OpenAI Wants Advertisers To Prompt To Create Ads & Skip Agencies
Asad Awan, who is in charge of monetization at OpenAI was interviewed by his own company on “The Thinking Behind Ads in ChatGPT.” It is a 25 minute interview and one part he discusses how he would like to see advertisers simply prompt to create ads an…
Google AI Mode Launches UCP-Powered Checkout
Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair.
Google AdSense Adds New Triggers For Vignette Ads
Google AdSense has added additional triggers for vignette ads. There are now a total of six triggers, three old ones and three new ones. These new triggers took effect on February 9, 2026.
Google Ads New AI Mode Shopping Ad & Veo 3 Is In Asset Studio
Google announced a new ad unit for AI Mode for shopping ads which promotes retailers. Google also launched Veo 3 support in Google Ads Asset Studio. Plus Vidhya Srinivasan, VP/GM of Ads & Commerce at Google, published her annual letter to the industry …
Google Releases Early Preview Of WebMCP
The Google Chrome team announced its early preview of WebMCP, “a standard way for exposing structured tools, ensuring AI agents can perform actions on your side with increased speed, reliability, and precision,” André Cipriani Bandarra from Google wrote.