Daily Search Forum Recap: July 4, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Mode lets you do follow up questions in non-English languages…
MENTIONS, MENTIONS, MENTIONS: The New Economy in the Age of AI Overviews?
Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance …
Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More
This week, we finally had an official Google update, the June 2025 core update, which seemed to have kicked in on July 2nd. We also had an unconfirmed update on June 28th…
Bing Search Tests Zoomable & Sticky Related Searches
Microsoft is testing zoomable and sticky related searches in the Bing Search results page. So one variation has the related searches stick to the right top of the screen as you scroll and the other will zoom into the related search, as you hover your m…
Google AI Mode Can Respond In Non-English Languages
Did you know that Google AI Mode can respond to your questions in other languages than English? When Google launched AI Mode, it launched in the US and English and then in Labs for India but also English only. The help documentation says it supports E…
Bing Tests Local Place Listings In Green
Microsoft is testing showing the local/places listings in green within the Bing search results. Normally you’d see them in the normal white background color but here it is in green.
Google Merchant Center Gains Automatic Shipping Updates
Google Merchant Center is rolling out automatic shipping updates under the automatic improvements tab. “Automatic shipping updates improve the accuracy of shipping information of your products. The feature can help your customers predict when they get…
New Google AdSense Fill Empty In-Page Ads
Google AdSense announced a new feature to “Fill empty in-page ads” by showing “contextually-relevant suggestions related to your page and site inside unfilled ad spaces.” In short, if an ad is not filled by Google on your page, then Google will look fo…
Hobo Content Creation Services for the Synthetic Content Data Layer Opportunity Gap
A contender for the no1 marketing strategy in the world, right now, I would wager.
Read the full article here Hobo Content Creation Services for the Synthetic Content Data Layer Opportunity Gap © Copyright 2006-2021 Shaun Anderson
Technical SEO Audit using the Hobo SEO Dashboard
For years, many websites have accumulated “technical SEO debt” – a collection of quick fixes, outdated technology, and ignored best practices that make the site slow, insecure, and difficult for search engines to understand. This is what the Hobo Techn…
New Google Ads AI Max Search Match Type
Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by “Search terms match type” you should see it.
Google Ads Top Stop Serving Message Assets With Unverified Phone Numbers
Google is notifying some advertisers that their ads with message assets will stop serving on September 1st, and won’t be able to create new ones on August 1st, if the phone numbers remain unverified.
Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews
Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 – just a year later.
Report: Over 12% Of People Also Ask Results Are Google AI Overviews
Last November, Google began to power some of the peopel also ask results with AI Overviews. Historically the people also ask were featured snippets, but now they can be featured snippets and/or AI Overviews. Data from Mark Williams-Cook of AlsoAsked sa…
Google Tests Local Panel Tab Buttons Under Main Search Bar
Google seems to be testing (or maybe it is a bug) the local panel sub-menu under the main search bar, under the search box. Normally, these sub-menu items would be grouped in the local panel on the right side of the page (normally on mobile) but here i…
Microsoft Laying Off 9,000 Employees – 4% Of Workforce
Microsoft will be laying off about 4% of its workforce, which is about 9,000 employees. It is unclear if any of those jobs are across the Bing, Copilot or Microsoft Advertising businesses, or any search-related business.
Hobo Social Media Management Services
Turn social media from a time-consuming chore with unclear results into a streamlined, effective, and measurable marketing asset for your business
Read the full article here Hobo Social Media Management Services © Copyright 2006-2021 Shaun Anderson
Confirmed: Google Ads Errors & High Latency Issues
Google has confirmed an issue with Google Ads, where there are unexpected errors, high latency and other unexpected issues with the Google Ads advertiser console. Google said access is fine but it is likely serving some errors and other issues.
Hobo E-E-A-T Review of Your Website And Prioritisation of EEAT-related Tasks
See this if you are a business looking for an EEAT review of your website.
Read the full article here Hobo E-E-A-T Review of Your Website And Prioritisation of EEAT-related Tasks © Copyright 2006-2021 Shaun Anderson
Google June 2025 Core Update Volatility Just Began – Do You See It?
Google announced the release of the June 2025 core update on June 30th at around 10:37 am ET. It seems as of July 2nd, we are starting to see the first signs of it actually starting to cause ranking volatility. It is early and I suspect you will all …