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Rethinking SEO in the age of AI

For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is changing quickly. Tools like ChatGPT, Perplexity, and Gemini are introducing a new layer between users and search engines, where answers are generated and synthesized rather […]

The post Rethinking SEO in the age of AI appeared first on Yoast.

Rethinking SEO in the age of AI

For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is changing quickly. Tools like ChatGPT, Perplexity, and Gemini are introducing a new layer between users and search engines, where answers are generated and synthesized rather […]

The post Rethinking SEO in the age of AI appeared first on Yoast.