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AI citations explained: how they work and how to get them

AI search is changing how visibility works. Users are getting direct answers instead of clicking links, which means fewer chances to drive traffic. In this shift, AI citations are becoming the new gatekeepers, deciding which sources get featured in answers. Over the past year, search has moved from ranking pages to selecting sources, pushing us […]

The post AI citations explained: how they work and how to get them appeared first on Yoast.

AI citations explained: how they work and how to get them

AI search is changing how visibility works. Users are getting direct answers instead of clicking links, which means fewer chances to drive traffic. In this shift, AI citations are becoming the new gatekeepers, deciding which sources get featured in answers. Over the past year, search has moved from ranking pages to selecting sources, pushing us […]

The post AI citations explained: how they work and how to get them appeared first on Yoast.

Measuring Brand Authority in Gemini’s Parametric Memory: A PageRank NS Approach

When a large language model is asked to “name 100 brands at random,” it doesn’t produce uniform randomness. It produces a distribution shaped by its training data, revealing which brands occupy the most cognitive real estate in the model’s latent space. We present a two-phase methodology for quantifying brand authority in AI memory, inspired by […]