10 brilliant UX features from the Airbnb website
Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part.
Six tips on measurement from the IAB Programmatic Marketplace
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
What is customer retention? A beginner’s guide to increasing CLV
Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.
Are rising follower numbers devaluing your social audiences?
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers.
Are search engines ‘semantic’?
It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search?
Google reveals its three most important ranking signals
We’ve already heard that RankBrain, Google’s artificial intelligence system, is the “third most important signal contributing to the result of a search query” and it seems like we may have confirmation on the top two factors as well.
Can artificial intelligence save social?
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into irrelevancy?
What is Digital Leadership?
I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift, taking place in London on 24 – 25 May, I have to define what it means to be a digital leader.
Three recent changes to Google Shopping you need to be aware of
If you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 – with more traffic, more tests and more features.
How to use visual social media – part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media.
Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from company to company. To help with this, I’ve come up with the Content Strategy Canvas.
A first look at Plonked, the new search engine for business
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its … read more
10 tips for writing effective headlines for the web
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.
22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even … read more
RankBrain Judgment Day: four SEO tactics you’ll need to survive
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system.
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How to use visual social media part one: Instagram and Pinterest
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video.
What performance marketers need to know about Google Knowledge Graph
Last week artificial intelligence achieved another victory over humankind. Google DeepMind’s AlphaGo program won 4-1 against Lee Sedol, one of the best Go players in the world, in a milestone that experts thought was a decade away.
How to use Reddit search to discover winning content ideas
If you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare.
Six essential steps to present data persuasively
“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously … read more