Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store.
Web users think most outbound links are commercial [study]
The majority of links are considered to be commercial in nature, according to a new research.
Four of the most interesting search marketing news stories of the week
It’s Friday, so welcome to our weekly round up of search marketing and related news. This week we have the 16 companies … read more
Why and how to comprehensively test the mobile usability of your site
Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point.
Eight most important PPC tips for online retail
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers.
Seasonal pages and SEO: who’s ready for Euro 2016?
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective.
Google beats Apple to become world’s most valuable brand
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top.
How will the Local Source tag affect SEO?
In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9.
Meeker report: what you should know about the rise of visual content
Mary Meeker’s annual report indicates the steady increase of visual content and it leads to many interesting insights, both for users and brands.
The science behind shareable content
In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content … read more
Softonic.com is hit with Google manual action for ‘thin content’
Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has … read more
Are related sitewide footer links the key to dominating Google?
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get … read more
What are the true goals of link building campaigns?
What is the goal in building links? Obviously links are the goal in link building. Right? Well, not exactly. Links are an … read more
Digital travel and SEO: how Skyscanner dominates the SERPs
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide … read more
Google Expanded Text Ads: 10 things you need to know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one … read more
Warning: Don’t fall victim to content strategy’s biggest mistake
If you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why: … read more
How to actually engage influencers on Facebook
Being the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building … read more
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – … read more
Five of the most interesting search marketing news stories of the week
It’s Friday, and time for our weekly round-up of the week’s news in search marketing. Today we have the most expensive AdWords … read more
What does Meeker’s Internet Trends report tell us about voice search?
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of … read more