What the evolution of search can teach marketers about digital transformation
For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read.
Facebook vs Snapchat: which is the better channel for your brand?
It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features.
Four key digital transformation trends you must pay attention to right now
Last week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo.
Five ways to improve your organic reach on Facebook
Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day.
Google launches imported call conversions
If the internet killed the phone call, the smartphone has revived it.
Images: three optimisation tips to help speed up your site
People like fast websites and so does Google.
How The Telegraph’s SEO strategy led to a Brexit traffic boost
The EU referendum has delivered a nice traffic boost for the UK’s newspaper websites, according to ABC figures released this week.
M-commerce: has the mobile web finally won?
Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases via mobile web rather than via mobile apps.
Why your content and SEO strategy need to be joined up
There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO.
What are the most common on-page SEO issues and how to fix them?
Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass.
Five simple user experience tweaks for better conversion
Sometimes the functionality and user experience (UX) on a website can make or break a business.
RankBrain’s potential effect on your paid search campaigns
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before.
How to verify your Twitter account in 10 steps
Twitter has announced that it will now let any of its users apply for the much desired blue badge of verification.
Digital Leaders Q&A: Sandeep Menon, global marketing director for Google Play
Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that … read more
Is Google becoming more hyperlocal?
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in … read more
The complete beginner’s guide to Schema.org markup
Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is … read more
The 10 greatest social media advertising tips for content marketers
Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages … read more
Are retailers missing the mark on m-commerce?
With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making … read more
10 content marketing tools to boost your productivity
Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it … read more
Five things to remember for a smooth, catastrophe-free site migration
SEO should be the cornerstone of any site migration strategy. SEOs need to get in on the action from the word go, to safeguard our most important asset.