What are the true goals of link building campaigns?
What is the goal in building links? Obviously links are the goal in link building. Right? Well, not exactly. Links are an … read more
Digital travel and SEO: how Skyscanner dominates the SERPs
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide … read more
Google Expanded Text Ads: 10 things you need to know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one … read more
Warning: Don’t fall victim to content strategy’s biggest mistake
If you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why: … read more
How to actually engage influencers on Facebook
Being the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building … read more
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – … read more
Five of the most interesting search marketing news stories of the week
It’s Friday, and time for our weekly round-up of the week’s news in search marketing. Today we have the most expensive AdWords … read more
What does Meeker’s Internet Trends report tell us about voice search?
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of … read more
A seven step B2B AdWords tracking audit
Conversion tracking can be the bane of a PPC professional’s existence. And that’s because there are so many variables. Every business has … read more
10 things you need to know about the new Google Maps Local Search Ads
Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google … read more
Google launches tool to test your site’s mobile friendliness and speed
Announced on the Google Small Business blog yesterday: a new tool to test how your site works across different devices. It seems to … read more
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings … read more
12 reasons for brands to use GIFs in content marketing
GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing … read more
Hybrid SEO: bright futures for personal & professional career progression
SEO is a challenging and rewarding career for people from a number of different types of backgrounds. It requires a degree of … read more
The three Us of mobile design: UX v usability v UI
Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: … read more
Google’s next mobile-friendly update will include page speed
The speed of mobile pages isn’t currently used as a ranking factor by Google, but that will change with the next mobile … read more
How search can help with planning your m-commerce site
Last week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of … read more
Does Google look at anchor text in internal links?
Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of … read more
The most expensive 100 Google Adwords keywords in the US
Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated … read more
The continuing rise of voice search and how you can adapt to it
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how … read more